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08:30 – 09:20

Registration & breakfast

Leadership and strategy

09:20 – 09:30

Chairperson opening remarks

Leadership and strategy

09:30 – 09:50

  • An overview of the Australian market, where are we now and what are we looking out for?

  • Data science enabling marketers to understand their customers better

  • What’s next for Australia?

Leadership and strategy

09:50 – 10:10

  • Applying a large amount of data for intelligence marketing

  • Ensuring unbiased data analytics to drive better results

  • Practising comprehensive customer analysis

10:10 – 10:30

  • We welcome all delegates in the room to join the real-time voting session

  • What are you expecting to learn?

10:30 – 11:00

AM networking coffee break

Leadership and strategy

11:00 – 11:30

  • Understanding your organisation’s level of digitalisation

  • Providing an on-going customer experience across multiple channels

  • Strategic marketing innovation to align with your products

Leadership and strategy

11:30 – 12:30

  • The evolving role of CMO

  • Creating a culture that values data analytics and data sciences

  • Finding the right team to manage the technology

  • Understanding data privacy and management transparency

12:30 – 13:30

Networking lunch break

Brand marketing

13:30 – 13:40

Chairperson opening remarks

Marketing technology

13:30 – 13:40

Chairperson opening remarks

Data science for marketing

13:30 – 13:40

Chairperson opening remarks

Data science for marketing

13:40 – 14:10

  • Getting clear on your 'why' & direction
  • Understanding the key building blocks to becoming data-driven
  • Lessons from Network 10's experience in becoming increasingly data-driven
  • Where to next on our journey

Brand marketing

13:40 – 14:10

  • Focus on the customer purchase journey

  • Build customer journey roadmap

  • Value user-generated content

  • Ensure all content communicates with your brand core-values

  • Prioritising employee well-being to drive CX & business performance

Marketing technology

13:40 – 14:10

Savvy Marketers Harness the Power of Video

Data science for marketing

14:10 – 14:40

  • Evaluating the marketing and business potential

  • Formulate an implementation approach with specific activities and initiatives

Marketing technology

14:10 – 14:40

  • Proving marketing ROI by implementing Martech and enhance customer experience with the brand

  • Integrating Martech and ad tech stack to create a seamless, multi-layered conversation with customers

  • Understand the benefits and challenges of CRM

Brand marketing

14:10 – 14:40

  • Focusing on brand reputation, brand awareness & trust

  • Innovation & differentiation

  • Compliment both online and offline experience

  • Offering emotional value, spreading brand awareness through hashtags and UGC.

Data science for marketing

14:40 – 15:10

  • Applied machine learning algorithm to makes sense of data, and receive real insights from analytics in real-time

  • Build solutions for data bias

  • Team building and data innovation

Marketing technology

14:40 – 15:10

  • Understanding the difference between integration tools vs Martech stack tools

  • Using a consistent method to collect data to ensure it is valuable and reliable

  • Analysing data trends and behaviour for segmentation and targeting

Brand marketing

14:40 – 15:10

  • Implementing localisation marketing strategy from website, social media and products/services

  • Maintain brand persona and value

  • Understanding and adapting to local behaviour

15:10 – 15:40

PM networking coffee break

Data science for marketing

15:40 – 16:10

  • Setting the foundations for predictive analytics (data architecture/data management, skilled team)

  • Understand the benefits of predictive analytics as a vital component of your marketing/ CX strategy

  • Exploiting your data for enhanced customer centricity, personalisation and segmentation

Brand marketing

15:40 – 16:10

  • Video marketing does matter, creative and innovative social content

  • Build trust with viewers and understand true customers

  • Live streaming on social media and user-generated content are important social media tactics for lead gen and eCommerce stores

Marketing technology

15:40 – 16:10

  • Understanding the advantages and disadvantages of Martech

  • Marketing automation technology improve sales revenue

  • Effective segmented marketing campaigns and scoring for sales

Data science for marketing

16:10 – 17:10

  • Understanding data-driven marketing approaches

  • Personalised marketing campaigns through a deeper understanding of true customer profile

  • Creating a customer experience across multiple channels, ensure marketing messages are consistent

Brand marketing

16:10 – 17:10

  • Building your brand purpose, innovating your brand to stay relevant

  • Rising to consumer expectations

  • Brand responsibility, ethics, sustainability, ethos

  • Connecting with your customers on an emotional level

  • Maintaining authenticity and integrity whilst adapting to consumer needs

Marketing technology

16:10 – 17:10

  • Understand the power of AI and ML to accelerate digital transformation and marketing initiatives

  • Bridging the gap between data, tech and marketing outcomes

  • Learn why Martech adoption usually falls short

  • Learn when to implement it and what outcomes to expect

Marketing technology

17:10 – 17:20

Chairperson closing remarks

Data science for marketing

17:10 – 17:20

Chairperson closing remarks

Brand marketing

17:10 – 17:20

Chairperson closing remarks

17:20 – 19:00

Networking Drinks

08:30 – 08:50

Registration & breakfast

08:50 – 09:00

Chairperson opening remarks

09:00 – 09:30

  • A look into the ecommerce trends over the last few years

  • Game changers within the online retail industry

  • Considering the impact of technology, sustainability, ethical practices, prioristing mobile

09:30 – 10:00

  • Incorporating mobile characteristics to e-commerce strategy for enhanced digital commerce (apps, QR codes, mobile wallets, one click payments )

  • Keeping up with mobile-first consumers

  • Owning the mobile customer journey

10:00 – 10:30

  • Key strategies for achieving global expansion, accelerated cross-border growth and higher customer satisfaction

  • Entering a new market and making a good impression

  • Considering characteristics of foreign markets, cultural sensitivities and consumer behaviour

  • Good vs bad localisation case studies

10:30 – 11:00

AM networking coffee break

11:00 – 11:30

  • The importance of post-sale engagement

  • Learn key retention tactics

  • Collaborating with external and internal partners post-sale

  • Nurturing existing customers

  • Identifying challenges

11:30 – 12:00

  • The shift towards different eCommerce platforms and models (marketplaces, subscription models, membership)
  • Tech Integrations and Personalisation (e.g. ModiFace, Color & Co, Perso)
  • Holistic online and offline experience and building the personal relationship with customers

12:00 – 12:30

  • Why CMOs are best placed to become the CEOs of the future
  • How Technology is the biggest gift we have at our hands
  • The 'trust gap in society' and what it means for the soft skills required to lead us into the future
  • How to speak like a CFO, think like a CTO, and bring to life the passion of the CMO

12:30 – 13:30

Networking lunch break

B2B marketing

13:30 – 13:40

Chairperson opening remarks

Data science for marketing

13:30 – 13:40

Chairperson opening remarks

Marketing technology

13:30 – 13:40

Chairperson opening remarks

Data science for marketing

13:40 – 14:10

  • How to use audience signals and uncover trends
  • A modern lens on brand loyalty and understanding consumer behaviour

B2B marketing

13:40 – 14:10

  • Ensuring consistent brand experience across all channels to maximise customer satisfaction

  • Using new technologies to achieve deeper levels of customer intimacy

  • Investing in cleaning/improving quality of customer data to be able to understand them

Marketing technology

13:40 – 14:10

  • Learn which data to use and how to leverage it for segmentation, customer acquisition and retention

  • Investing in staff training

  • Making CRM the foundation of your customer engagement strategy

  • CRM for lead generation

Marketing technology

14:10 – 15:10

  • Listen to how stakeholders view AI advancement opportunities in the ANZ market

  • Learn what should inform your own AI approach - are you ready to lay the foundations for successful AI adoption?

  • Strategies to apply to make AI part of the business DNA

  • The future and ethics of AI

B2B marketing

14:10 – 14:40

  • Keys to creating engaging experiences
  • How to transform webinars into rich audience experiences
  • Creating curated on-demand experiences
  • How to build personalised interactive landing pages

Data science for marketing

14:10 – 14:40

  • Explore different privacy models that businesses are deploying
  • Tackling poor data reliability and inability to address new regulations
  • Establishing a solid foundation for data analytics governance and preparing for future direction of governance with technology challenges

14:40 – 15:10

PM networking coffee break

Marketing technology

15:10 – 15:20

Chairperson closing remarks

Data science for marketing

15:10 – 15:40

  • How to leverage big data to win and retain customers
  • Understanding competitor performance, location by location
  • How to optimise performance by meeting customer needs

B2B marketing

15:10 – 15:40

As technology continues to advance, the way people are choosing to interact with businesses is also evolving. According to a recent study by Facebook, one-to-one messaging is becoming a preferred way to communicate across generations. Users are expecting more one-to-one interactions with companies and instantaneous answers to their questions. But how do you do it? In this session, we’ll explore how you can implement a conversational strategy across marketing, sales, and customer service.

15:20 – 15:50

PM networking coffee break & end of the track

B2B marketing

15:40 – 16:10

  • Learn how to align common goals of sales and marketing for better customer engagement

  • Sharing objectives and KPI’s of revenue and pipeline

  • Communication between departments

Data science for marketing

15:40 – 16:10

  • Simplifying sundry data sources to live and work together
  • Tying insight to actions and looping them back to find smarter insights
  • Using advanced analytics to improve the marketing efficiency challenges

B2B marketing

16:10 – 17:10

  • Re-purposing content for the digital age

  • Leverage influencers to promote your brand

  • Think P2P (person to person) bring the human touch to your branding strategy

  • Growing your credibility and visibility on social media

  • Becoming socially engaged with causes that reflect your brand value

  • Competing with global giants

Data science for marketing

16:10 – 16:20

Chairperson closing remarks & end of the track

B2B marketing

17:10 – 17:20

Chairperson closing remarks

17:20 – 17:30

End of summit

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