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60+
Industry Speakers
400+
Branding & Marketing Leaders
9
Key Themes
18
Hours of Knowledge Sharing

As we prepare to enter a new decade, is your business suitably prepared for the next generation of marketing technologies and opportunities that will be at the forefront of this new era?

Our Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing function. The agenda covers topics including:

– Latest innovations across the ever-changing landscape of marketing technology and how this can improve your customer experience and customer loyalty functions.

– Data, data, data! Discover how data analytics, AI, data science and new-age chatbots can enhance your marketing activities.

– Brand marketing: from learning how to grow your social media channels and the pitfalls of paid marketing, to engaging with your digital community and the increasing prominence of ‘storytelling’, brand marketing is a core focus.

– Marketing strategy: developing a customer-centric marketing strategy, delving into the modern-day role of the CMO and extracting ROI from social media – this topic is packed full of not-to-be-missed insights.

The summit will see the region's greatest marketing innovators share first-hand experiences and best practices across 18+ hours of knowledge sharing – join them there and take part in the debate!

Topics in full include:

Marketing technology Brand persona and purpose Data science in marketing
Brand marketing Omnichannel, e-Commerce & Mobile marketing CMO leadership
B2B marketing Content marketing and storytelling Marketing management strategy

 

Who should attend:

Across the two-day summit we will bring together over 400 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…

So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

Previous speakers include:

See the full speaker line-up

Agenda

We conduct in-depth market research and deliberately develop the agenda in collaboration with leaders and experts at the forefront of branding, marketing trends and technology to ensure that the event answers your true needs and interests. There are keynotes, thematic tracks, panel discussions, deep-dive sessions and networking lunches and drinks designed to maximise your experience.

Check out the agenda below!

08:00 – 08:50

Registration & breakfast

08:50 – 09:00

Chairperson opening remarks

Marketing Technology

09:00 – 09:30

  • An overview of Singapore market today and the state of MarTech in Singapore
  • How to attract and retain tech talent with the right culture that embraces utilising technology
  • Taking advantage of the huge growth and transformation of the industry in Singapore

Marketing Technology

09:30 – 10:00

  • Exploring the benefits of unified customer data in achieving personalisation and greater customer insights
  • Enabling marketers to be more efficient in interpreting and utilising data, to better understand consumers and build more accurate customer models
  • Increasing data analysis efficiency through unifying data and breaking down unnecessary data silos
  • Differentiating customer experience by adopting CDP, and optimising business outcome

Marketing Technology

10:00 – 10:30

  • Implementing a collaborative CRM platform to better improve customer service, customer satisfaction and customer retention
  • Translating the data collected from your CRM, into informative customer profiles that can be utilised in building a more personal relationship with customers as well as improving overall customer engagement
  • Effectively integrating your CRM tool into your marketing strategy

10:30 – 11:00

AM networking coffee break

Marketing Technology

11:00 – 11:30

  • Exploring the use of programmatic advertising in increasing the scope of your organisation's marketing strategy
  • How to successfully navigate digital transformation using marketing and AdTech to reach across multi-channels, for a seamless digital experience
  • How to maximise AdTech's role in turning segmented data into personalised user content, according to behavioural data

Marketing Technology

11:30 – 12:30

  • Embracing AI technology as a more accurate and efficient method of carrying out data analysis
  • Applying machine learning technology to improve the accuracy of customer engagement
  • Knowing what technology to implement and how to successfully integrate that technology effectively into your current MarTech stack
  • Creating and sourcing the right team that understands the importance of data and MarTech in achieving success in marketing

12:30 – 13:30

Networking lunch break

Brand marketing

13:30 – 13:40

Chairperson opening remarks

Omnichannel & mobile marketing

13:30 – 13:40

Chairperson opening remarks

Data science for marketing

13:30 – 13:40

Chairperson opening remarks

Brand marketing

13:40 – 14:10

  • Guiding the production of relevant and efficient material to make customer attraction and response even greater
  • Understanding the right marketing mix and targeting your social media channels to the relevant audience
  • Navigating through bringing your brand vision to life on social media, while not getting lost in the ‘noise’

Omnichannel & mobile marketing

13:40 – 14:10

  • Catering your marketing strategy geared toward the immense diversity in marketing methods in the Asian region
  • Identifying and applying hybrid marketing models which aim to create a more effective and extensive outreach plan
  • Creating seamless omnichannel marketing strategies which focus on encouraging customer engagement

Data science for marketing

13:40 – 14:10

  • Identifying the types of data necessary to fulfil your marketing goals
  • Applying machine learning algorithms into your data mining process in order to better understand and interpret your data into usable patterns
  • How to combine effective data processing and analytics in order to capitalise on the market insights and knowledge gained

Brand marketing

14:10 – 14:40

  • The dangers of paid marketing and social selling, when attempting to target the 'right' customers
  • Exploring the demand for organically designed content rather than paid search marketing
  • The engagement and effectiveness in user-generated content vs. brand-produced content

Omnichannel & mobile marketing

14:10 – 14:40

  • Exploring the challenges of advertising amongst an increase in the use of ad-blocker users, softwares and platforms
  • Understanding how advertising technology is shaping the future of advertising and marketing and its effect on the value of your marketing strategy
  • How to readjust your marketing strategy to overcome technological challenges in advertising online and identify new opportunities for your brand awareness

Data science for marketing

14:10 – 14:40

  • Effectively breaking down data silos and integrating mass amounts of data collected in order to create a more unified customer view
  • Utilising technology such as natural language processing in order to aid marketers in effectively gaining insights and analysis from large amounts of data
  • Understanding the advantages of a marketing approach which has an emphasis on data-driven consumer insights

Data science for marketing

14:40 – 15:10

  • Utilising chatbots not only as a direct, personal engagement with customers, but as a method to collect first-hand data for real-time analysis and machine learning
  • Collecting data to understand the needs and preferences of customers, in order to personalise responses and build customer loyalty
  • How to effectively use AI and Chatbots to collect consumer data for predictive analysis

Brand marketing

14:40 – 15:10

  • Exploring storytelling as a leading feature of content marketing strategy and an emerging priority for marketers
  • How to produce content that has the ability to encourage audiences to respond strongly to your brand
  • Understanding how storytelling is a completely different entry for your brand, by building strong relationships and a community with your consumers over time

Omnichannel & mobile marketing

14:40 – 15:10

  • How to embrace visual content as a main tool in content marketing and how to overcome the major challenges brands face when deploying this technique
  • How can marketers take advantage of the majority of users choosing visual platforms, such as YouTube, as their first choice for watching online videos
  • Leveraging the power of visual content to increase brand awareness and shape your brand persona

15:10 – 15:40

PM networking coffee break

Omnichannel & mobile marketing

15:40 – 16:10

  • With a leading mobile app and eCommerce industry set to expand, prepare for global market share battling in the increasingly popular 'mCommerce' market in Singapore
  • How to maximise your customer experience strategy, creating seamless experiences between your mobile app and brand
  • How to adopt upcoming and groundbreaking trends in mobile and eCommerce technology in Singapore, to get you ahead of the game

Data science for marketing

15:40 – 16:10

  • Utilising technology, such as CRM, to convert collected data into the most relevant data for analysis
  • Creating effective predictive modelling
  • Utilising real-time predictive analytics to gain behavioural insights in order to better target and personalise your content to consumers
  • How to use machine learning to find the optimum predictive model that will enable you to increase your customer retention, through accurate predictive analytics

Brand marketing

15:40 – 16:10

  • How to manage your brand persona in an increasingly globalised and digital world
  • Understanding the power of brand persona, in the evolving concept of “brand”
  • Taking the long-term view in brand persona and identity to ensure success in your marketing strategies

Brand marketing

16:10 – 17:10

  • Seizing opportunity in the rising trend of influencer marketing campaigns
  • How to source and manage the right influencers for your campaign and recognising them as a point of education and trust for your product
  • Using influencer marketing to develop an image of your brand and associating it with certain qualities
  • Meeting the demand and niche of your audience through the different types of influencers in the market (i.e. loyalists, referrers, advocates, micro, macro and mega)

Omnichannel & mobile marketing

16:10 – 17:10

  • The importance of taking advantage of Singapore having the highest smartphone penetration in the world and its subsequent prospects and opportunities
  • How to leverage and become more involved with Singapore's increasing investment in mobile marketing
  • Overcoming the challenges of reaching your audience with your brand via mobile marketing, in a highly competitive environment
  • How to use mobile marketing and its changing landscapes to tap into consumer behaviour and needs more accurately and efficiently

Data science for marketing

16:10 – 17:10

  • Creating a culture that values data science, and establishing a data-driven marketing team to fully capitalise on insights gained through data analytics
  • Employing data and the insights gained to build effective and personalised marketing campaigns
  • Adopting and implementing technology, such as CRM, to effectively harness the data for marketing purposes such as customer engagement and personalisation
  • Innovating CRM as an analytical tool, to transform your data for use in achieving marketing goals of personalisation and segmentation

Brand marketing

17:10 – 17:20

Chairperson closing remarks

Brand marketing

17:10 – 17:20

Chairperson closing remarks

Data science for marketing

17:10 – 17:20

Chairperson closing remarks

Omnichannel & mobile marketing

17:10 – 17:20

Chairperson closing remarks

17:20 – 19:00

Networking drinks

08:30 – 08:50

Registration & breakfast

08:50 – 09:00

Chairperson opening remarks

Marketing Strategy

09:00 – 09:30

  • 70% of Singaporeans prefer real-time marketing ahead of other channels; remaining relevant and up-to-date in its approaches is key
  • Exploring the synergy and connection between real-time marketing and right time marketing and why both techniques can be used to experience the best results
  • How to understand and interpret your data as a foundation for successful right-time marketing strategies which engage your targeted audience
  • How to embrace right time marketing as an innovative technique for your brand to acquire and connect with consumers

Marketing Strategy

09:30 – 10:00

  • Placing the customer at the heart of your marketing strategy, to achieve a consistent experience across multiple channels
  • Utilising technology, such as Chatbots, to further personalise consumer engagement on a mass scale, as well as capitalising on real-time insights
  • Understanding the importance of data and the right platform to build an accurate profile of customers

Marketing Strategy

10:00 – 10:30

  • Learning to bridge the gaps between the tech, the data and the creative
  • Embracing the huge rise in MarTech’s importance in offering ways to gain information and conduct campaigns
  • Building a skilled and varied team with clear emphasis on a marketing strategy that's right for your business
  • Ensuring consumer experience is at the forefront of your marketing strategy

10:30 – 11:00

AM networking coffee break

Marketing Strategy

11:00 – 11:30

  • How to effectively adapt and modify your traditional ROI approach and strategy to suit your social media and digital interactions
  • How to create social media content which engages and builds a relationship with users and is also in line with and exceeds your marketing vision and goals
  • How to respond to ever-changing social media platforms and adapting your content, strategies and channels to maintain a connection with your audience

Marketing Strategy

11:30 – 12:30

  • Producing a consumer experience with a consistent approach to design across multiple channels
  • How to create unique and memorable campaign that work seamlessly from online to offline
  • Developing innovative marketing in your strategy to build engagement from consumers across all platforms and improve the attractiveness of your campaign

12:30 – 13:30

Networking lunch break

Brand marketing

13:30 – 13:40

Chairperson opening remarks

Brand marketing

13:30 – 13:40

Chairperson opening remarks

B2B marketing

13:30 – 13:40

Chairperson opening remarks

B2B marketing

13:30 – 13:40

Chairperson opening remarks

Marketing Technology

13:30 – 13:40

Chairperson opening remarks

Marketing Technology

13:30 – 13:40

Chairperson opening remarks

Brand marketing

13:40 – 14:10

  • Exploring customer-led groups as an innovative marketing resource, which directly represent and explore customer needs
  • Unpacking and interpreting information from digital communities to better inform marketing strategies and tactics
  • Maintaining a close relationship with digital communities to deliver effective community-related content and empower your brand value

B2B marketing

13:40 – 14:10

  • Becoming hyper-aware of B2B influencer marketing to remain competitive in an increasingly influencer-generated market and absorb its advantages
  • Understanding how influencers influence marketing and strategy in a B2B environment, catering to its nuances and complex decision-making
  • How to effectively analyse and evaluate your existing stakeholders to measure the degree and relative social influence to partner with the best influencers

Marketing Technology

13:40 – 14:10

  • Utilising machine learning to manage and personalise customer journey across various digital touchpoints in a way that increases the experience and overall engagement
  • How to build a model for greater customer retention through, quick and effective large-scale data analysis
  • Examining recorded data from a full customer journey, in order to carry out analysis that can maximise the sales performance

Brand marketing

14:10 – 14:40

  • How to combine CRM and data-driven techniques to create bespoke customer experiences
  • Using and adapting real-time tools and data from multiple channels to react to consumer trends and behaviour and tailor the experience accordingly
  • Understanding how hyper-personalisation transforms customer experiences and how this is beneficial to your brand value and persona

B2B marketing

14:10 – 14:40

  • Identifying the top threats in B2B marketing growth and how to overcome them
  • How to achieve your B2B marketing growth in an increasingly saturated and competitive market
  • How to deepen your relationship with your customers to ensure longevity

Marketing Technology

14:10 – 14:40

  • How to effectively draw data from multiple sources in order to build a more detailed picture of the customer, through comprehensive analysis
  • AI-driven algorithms automating customer engagement and gaining real-time data for analysis
  • Developing consumer insights gathered from technology platforms, such as CRM, into improving the overall customer experience and personalised engagement

Brand marketing

14:40 – 15:10

  • Exploring glocalised strategies, with a bottom-up approach, to better understand local needs in an increasingly competitive environment
  • Developing marketing strategies which cater to the immense diversity of the Asian region and getting to know these different markets simultaneously
  • Maintaining your brand persona, values and principles whilst operating in varied foreign markets

B2B marketing

14:40 – 15:10

  • Recognising that approaches in B2B marketing have changed and how to use newer tactics to 'get into the customers face' and get to know them effectively
  • How to build a competitive B2B marketing strategy that includes content marketing and engaging platforms
  • Understanding the importance of connecting prioritised tactics (awareness) and desired outcomes (conversion)

Marketing Technology

14:40 – 15:10

  • Converging tech across MarTech and AdTech to produce a more consistent customer experience, that is seamless across multiple digital channels
  • How to break down independent silos of data across an organisation, in order to gain greater consumer insights
  • Utilising automation and personalisation as means to greater loyalty and retention, through creating and nurturing customer engagement

15:10 – 15:40

PM networking coffee break

Brand marketing

15:40 – 16:10

  • Embracing the demand for organically-generated content and how it poses many advantages to develop brand-consumer relationships
  • How to generate rewards rather than risks when exposed to a wealth of UGC on social media and other digital environments
  • How to implement UGC practically and effectively without saturating your brand vision and message

B2B marketing

15:40 – 16:10

  • Understanding how creating a compelling B2B lead generation strategy is central to your company and brand
  • How to create a strategy that generates quality leads which establish a strong pipeline, to ensure you maintain a steady growth rate
  • Exploring a range of inbound and outbound marketing techniques that effectively impact the bottom line

Marketing Technology

15:40 – 16:10

  • How to build the right MarTech stack for your business through identification of your marketing goals and how they line up to the correct technology to fully optimise the rest of your stack
  • Solving the barriers to seamless integration of new technology into a MarTech stack and achieve optimum efficiency
  • Applying a consistent method of data analysis across your MarTech stack to in order to efficiently extract, share and analyse data

Marketing Technology

16:10 – 17:10

  • How to harness AI technology like machine learning in order to analyse customer feedback and overall experience at a more efficient rate to enable solutions
  • Effectively mapping and analysing customer journeys in detail to gain a greater picture of the consumers’ behaviour and habits that can be utilised in creating a more personalised experience
  • The best practice on implementing AI technology, such as natural language processing, effectively in order to create as smooth an experience as possible
  • Improving CRM system accurate with real-time data analysis, through AI

Brand marketing

16:10 – 17:10

  • How to be authentic in your social media content, whilst using a range of online analytics and tools
  • Leveraging your resources to gain authentic content and enhance your brand value, in real and long-lasting ways
  • How authenticity is a crucial source of engagement during and after your marketing campaign
  • Overcoming the challenges in audience response when not coming across as real or genuine during content delivery

B2B marketing

16:10 – 17:10

  • Exploring the greatest content marketing challenges met by B2B marketers in industry
  • Adapting to an increasing and demanding competitive digital environment in the execution of B2B marketing strategies
  • Successful strategies and calls to action to overcome common B2B marketing issues
  • Bridging the gap between creating an attractive strategy and gaining traffic and awarreness to your company and product

Brand marketing

17:10 – 17:20

Chairperson closing remarks

B2B marketing

17:10 – 17:20

Chairperson closing remarks

Marketing Technology

17:10 – 17:20

Chairperson closing remarks

17:20 – 17:30

End of summit

Previous Attendees

Don't just take our word for it

  • I enjoyed the Summit. Speakers were fantastic - knowledgeable, engaging, from a diverse range of industries, and nice mix of B2C + B2B which is rare. Many thanks for having me along for the two days definitely on my radar for next year

    ­Deanie Sultana, Nielson, Singapore

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

  • The speaker lineup was excellent - there were a lot of people from a lot of diverse backgrounds.  There’s lots of great questions and friendly people, interesting talks on both very practical products and more forward-looking topics

    Jerry Talton, Slack, Boston

  • One of the best things about this conference is that I am able to meet a lot of people who actually share the same challenges as I have. If you’re sitting in the office, you think about your own problem in your own box. By coming out here, you find solutions by talking to other people who are going through the same journey as you do.

    Doran Bae, TVB, Hong Kong

Partners

Become a sponsor

Becoming a sponsor gives your brand a crucial presence at the summit, enabling you to enhance your brand awareness, generate leads, discover business opportunities and acquire new customers. Directly engage with over 400 in-house marketing leaders to promote your company as a thought-leader. Contact us to discover how we can develop bespoke sponsorship packages, tailor-made dependent on your organisation’s aims and objectives.

Previous sponsors include:

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Supporting Partner

Associate Sponsor

News Release Distribution Partner

Media Partner

The Venue

This year's summit will be held at the spectacular Marina Bay Sands, an iconic, integrated, luxury resort and architectural wonder in the heart of thriving Singapore.

Notable for transforming the Singapore city skyline, this premier venue has everything from breathtaking suites & sumptuous dining facilities to the most extensive collection of designer boutiques in Asia.

We have negotiated a special room rate for our guests to stay at the landmark 5-star hotel, complete with access to the Infinity Pool. Click below to book your stay!

Book your stay

Tickets and Price

Secure your seat at South East Asia’s first and most successful business summit dedicated to Digital Marketing, Branding, Marketing Technology and Data Analysis. Book your place now to share knowledge and to learn the next key marketing trends and innovations. (Prices in USD)

Super Early Bird Discount will expire on Friday 14 February 2020 – register now and save US$400 on the standard delegate rate.

Are you a summit attendee or a speaker? Please enter your email address for the activation.

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