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08:00 – 08:50

Registration & breakfast

08:50 – 09:00

Chairperson opening remarks

Marketing Strategy

09:00 – 09:30

  • Understanding where we are currently with marketing strategy and identifying areas that call for innovation and enterprise across the landscape

  • Exploring the new and exciting marketing trends, which serve to meet vast customer needs while elevating your brand presence and output in the Indonesian market

  • How to successfully grasp, plan and implement the right marketing strategy for your brand, with attention to the mixed key channels that cater to the potentially wide customer base

Marketing Strategy

09:30 – 10:00

  • How to plan and execute a marketing strategy that satisfies all and considers the consistency of your marketing message across the region

  • Developing a marketing strategy which caters for the differences and dynamics that exist across major Indonesian cities

  • How to overcome the key challenges of localising your marketing strategy

  • How to incorporate the right marketing technology to improve localised efficiency, such as multilingual SEOs

Marketing Strategy

10:00 – 10:30

  • How to identify areas for competitive advantage in the Indonesian market, including the best and most effective ways of assessing your internal capabilities against the existing and upcoming opportunities
  • How to decide which competitive strategy to adopt and incorporate factors such as, tendency of change, technological advancements and the power of data
  • At a time of increasingly fierce competition, developing an innovative strategy which simultaneously and importantly tracks, analyses and surpasses competitors, as you remain one step ahead

Marketing Strategy

10:30 – 11:00

  • How to lead a high performance marketing team and cultivate balanced skill sets
  • Understanding how to meet expectations, hitting objectives and staying focused - including valuing and implementing transparency
  • Exploring trends such as thought leadership as an effective tool in marketing, to establish your brand as an expert and authority in industry, no matter how big or small
  • From leading to support-focused roles and changing roles such as CMO - understanding where you sit with your marketing team during organisational changes and approaches to marketing roles

11:00 – 11:30

AM networking coffee break

Marketing Strategy

11:30 – 12:00

  • Understanding the importance of a strategy driven by a customer-centric culture and aligning it to create an optimal customer experience
  • How to succeed with a customer-centric marketing strategy through effectively mapping out opportunities and confronting threats
  • Recognising the power of the buyer and how to meet, satisfy and solve their needs without diluting your brand image and message

Marketing Strategy

12:00 – 13:00

  • Understanding the importance of strategies built on strong insights and analysis from useful data
  • Recognising data and analytics as an evolving, invaluable and vital component of understanding your customers and creating personalised marketing campaigns
  • Building and motivating the right data-driven marketing team, who understand and incorporate data structured approaches and are focused on the seamless result
  • How to make the most out of smaller data pools, how to make them into actionable insights, focused metrics and navigating which areas to invest in next

13:00 – 14:00

Networking lunch break

Brand Marketing

14:00 – 14:10

Chairperson opening remarks

Digital Marketing

14:00 – 14:10

Chairperson opening remarks

Data Science for Marketing

14:00 – 14:10

Chairperson opening remarks

Data Science for Marketing

14:10 – 14:40

  • How data science represents a fundamental component and data analytics is the driving force of any successful digital transformation effort
  • How to look for and implement the right tools which lead the search for patterns in data that can regularly and reliably turn stacks of data into actionable insights
  • Building company-ready capabilities to grow a data-centric marketing strategy, with a focus on increasing product value and remaining competitive

Brand Marketing

14:10 – 14:40

  • How to utilise the tools and resources to develop a deeper knowledge of your consumers and execute accordingly
  • How to align your marketing strategy with the consumer decision journey, with a focus on brand image and presence
  • Influencing and leveraging the key brand interaction touchpoints, such as in-store experiences and digital marketing, to ensure consumers remain engaged and enticed

Digital Marketing

14:10 – 14:40

  • How best to prepare and remain on top of the increasing need for personalised and experiential marketing strategies
  • Navigating through and implementing the multiple types of technology and data needed to become truly ‘hyper’
  • How to align digital, hypersonalised experiences with the expectations and deliverance of the brand; its role in harmonising the brand experience

Data Science for Marketing

14:40 – 15:10

  • Leveraging AI and machine learning algorithm to enable the innovative approaches, such as marketing automation, digital transformation and algorithmic marketing forecasting
  • How to best inform and prepare your marketing approaches and how to embrace the changes to your implementation and output
  • Navigating weaknesses in adoption-driving, including lack of resources and generating ideas to combat them

Brand Marketing

14:40 – 15:10

  • Exploring storytelling as a leading feature of content marketing strategy and an emerging priority for marketers
  • How to produce content that has the ability to encourage audiences to respond strongly to your brand
  • Understanding how storytelling is a new and different entry for your brand, by building strong relationships and a community with your consumers over time

Digital Marketing

14:40 – 15:10

  • As Indonesia has one of the largest social media markets in the world, learning how to differentiate your marketing mix to target the right audience with the relevant channels
  • Understanding and implementing necessary marketing features, such as storytelling and community on social media, without getting lost in the ‘noise’ and channeling authenticity
  • Harnessing and utlising the features of different platforms to full capacity, to make the most out of your resources and ensure a wide reach for greater customer attraction

Data Science for Marketing

15:10 – 15:40

  • Understanding data as becoming an inseparable part of marketing strategies and addressing the importance of governmental compliance
  • Exploring different and effective data governance and privacy models, such as Indonesia's Digital Platform Law, which companies are employing to get the most out of their data - with a focus on high and useful data quality
  • The future of data governance and how to remain prepared and adaptable to change, including keeping up with the growth of data and the companies ability to govern it

Digital Marketing

15:10 – 15:40

  • How to screen the right type of influencers and assess the potential associations and collaborations for your brand

  • Managing and ensuring the quality of influencer content and campaigns, from the right platform to consumer output

  • Incorporating and aligning your influencer marketing strategy with your marketing goals and outputs, to ensure the demands of customers and audiences are met

Brand Marketing

15:10 – 15:40

  • How to drive a connection with your brand through innovative and relatable narratives which focus on key themes and visionary leadership
  • Using and implementing emotions to compel action; encouraging the audience to notice, remember, share and buy and using visuals and sounds to convey these messages
  • Assessing and utilising the right channels and platforms to share your content and ensuring it is accessed by the targeted audience

15:40 – 16:10

PM networking coffee break

Digital Marketing

16:10 – 16:40

  • Highlighting purpose-driven digital content as an integral part of your digital marketing strategy, lead by authenticity and value
  • Understanding and reflecting the brand purpose and developing a strategy with the core intention to project its impact on audiences, through engaging and effective content
  • Building trust and rapport with your targeted audience, with a focus on teaching and empowering online

Brand Marketing

16:10 – 16:40

  • Surviving “writers block” within content marketing creation and exploring current trends and approaches which inspire new content
  • How to effectively utilise and incorporate new products and technology to generate new ideas and assessing the feasibility of implementing them into your strategy
  • Managing which new ideas align with your current brand vision and image and how to sustain them over a period of time

Data Science for Marketing

16:10 – 16:40

  • Using machine learning for marketing personalisation and integrated marketing campaigns to improve customer experience
  • Building an AI algorithm to suit your products and lead personalised campaigns
  • Implement predictive analytics which support accuracy and efficiency in your strategy

Brand Marketing

16:40 – 17:40

  • In recognising that Indonesians have a higher brand preference for brands than consumers of other nations, understanding how to improve and utilise brand presence
  • Building and strengthening customer relationships through aspects including personalised experiences and relevant content marketing
  • How to effectively differentiate your brand from competitors and stand out from the crowd in times of increasing brand competition
  • Adding credibility to your brand by innovating your marketing strategy and working with key drivers, such as data and insights

Digital Marketing

16:40 – 17:40

  • Discussing the challenges in effectively bringing your brand and product to your consumers online, strengthening the consumer journey from physical to digital
  • How to strike the balance between meeting customer needs and expectations and innovating your digital marketing strategy
  • Understanding how digital marketing is not just about selling your product, but also getting to know your consumers better
  • Improving the access and credibility to your brand and exploring all possible digital avenues to make it happen

Data Science for Marketing

16:40 – 17:40

  • Understanding and exploring the latest AI capabilities that are available and useful to your marketing strategy
  • Navigating through and implementing which AI and machine learning tools and software can benefit your goal of unlocking new insights and findings
  • The best practice in using AI technology, such as natural language processing and chatbots effectively, in order to create as seamless brand experience
  • Improving existing analytics systems to support the integration of new AI technology systems

Data Science for Marketing

17:40 – 17:50

Chairperson closing remarks

Digital Marketing

17:40 – 17:50

Chairperson closing remarks

Brand Marketing

17:40 – 17:50

Chairperson closing remarks

17:50 – 19:00

Networking drinks

08:30 – 08:50

Registration & breakfast

08:50 – 09:00

Chairperson opening remarks

New Retail and eCommerce

09:00 – 09:30

  • How to identify the suitable eCommerce tools and platforms to enhance the intersections between driving business growth, your brand, customers and digital experiences
  • How to take advantage of increasing your brand presence and access while simultaneously providing a dependable, safe and efficient customer experience
  • Navigating through online marketplace ecosystems and identifying which approach is best to provide better and more optimised shopping experiences

New Retail and eCommerce

09:30 – 10:00

  • Encouraging your customer-base to access your brand and product through digital means and platforms
  • Ensuring the consistency between in marketing messages and brand image from offline to online when re-designing the customer journey
  • Innovating the digital customer experience to create effective and seamless and multi-layered interactions, such as smart stores and online games

New Retail and eCommerce

10:00 – 10:30

  • Tackle common obstacles facing eCommerce businesses operating on a global scale
  • Building your website to serve global consumers
  • Localising your marketing strategy to adapt to cultural differences
  • Navigate the challenges of search engines around the world
  • Minimising channel conflict whilst selling across various touchpoints

New Retail and eCommerce

10:30 – 11:00

  • Using the latest digital retail and eCommerce technology to deliver better value to customers and creating an integrated digital experience for customers
  • Understanding eCommerce as a valuable source of innovation, collaboration and efficiency for customer access to your brand
  • Marrying creativity with cloud computing, data analytics and technology, such as AR and voice search, to allow for hyperpersonalised shopping experiences

11:00 – 11:30

AM networking coffee break

New Retail and eCommerce

11:30 – 12:00

  • Harnessing the power of mobile and digital commerce for customer growth and brand outreach
  • Exploring and being flexible with marketing strategies to adapt your eCommerce actions in mobile navigation
  • Acquiring and utilising tools such as mobile apps and enterprise to drive brand connectivity and loyalty

New Retail and eCommerce

12:00 – 13:00

  • Indonesia is recognised as one of the world’s fastest growing mobile commerce markets; understanding the importance of taking advantage
  • Overcoming the challenges of navigating the right digital avenues and technologies, in finding what is right for your brand and strategy
  • Ensuring your marketing mix reflects the latest trends within mobile commerce
  • How to use mobile commerce and its links with analytics to tap into consumer behaviour and needs more accurately and efficiently

13:00 – 14:00

Networking lunch break

Data Science for Marketing

14:00 – 14:10

Chairperson opening remarks

Brand Marketing

14:00 – 14:10

Chairperson opening remarks

B2B Marketing

14:00 – 14:10

Chairperson opening remarks

B2B Marketing

14:10 – 14:40

  • Recognising influencer marketing as an effective approach in remaining competitive and increase brand awareness
  • Understanding how influencers can help steer marketing and strategy in the B2B environment, catering to its nuances and complex decision-making
  • How to effectively evaluate your influencer marketing strategy, considering impacts such as stakeholder interest and consumer response

Brand Marketing

14:10 – 14:40

  • Exploring and innovating creative marketing strategies such as, loyalty schemes and brand ambassadors through influencer marketing, to enforce the relationship with your brand
  • How to ensure and adopt a consumer-driven marketing approach to keep consumers committed to your brand and make repeat purchases in a highly competitive market
  • How to target your customer base and enhance brand presence through understanding consumer patterns and behaviour and how to navigate through their choices and options

Data Science for Marketing

14:10 – 14:40

  • With Indonesia on the cusp of a digital revolution, understanding how to harness the power of big data and its capabilities to make rigorous marketing decisions
  • Taking advantage of advancements in data processing and analytics to develop AI solutions, including cloud computing to strengthen the customer journey
  • Through improved Indonesian infrastructure and the disruption of traditional marketing models, how to consolidate big data into supporting customer centric, data centric, marketing strategies which include brand culture and values

B2B Marketing

14:40 – 15:10

  • Exploring the effective use of marketing automation, as a huge contribution to consistency, innovation and efficiency
  • Evaluating how your marketing team can utilise and optimise marketing automation tools
  • Marrying creativity with data analytics
  • Harnessing the power of AI to better target your consumers in the B2B landscape

Brand Marketing

14:40 – 15:10

  • How to curate the brand’s capabilities and messaging, which considers the brand’s objectives and customers, to ensure long-term success and advantage
  • How to develop the right message which inspires action, change and aspiration for the brand, subsequently influencing purchasing decisions
  • Embracing and implementing the increasingly important role of digital technology in delivering brand strategy tactics, such as social media and virtual reality

Data Science for Marketing

14:40 – 15:10

  • Predictive analytics disrupting existing marketing models and ecosystems, how companies are using data to enable faster and fact-based decision making
  • Deploying predictive analytics to accelrate business positive outcomes and inform decision-making
  • Reaping the rewards of using sophisticated analytics, not only better marketing decisions, but also and including increased operational efficiency and integrated experiences

Data Science for Marketing

15:10 – 15:40

  • How to enhance and leverage the use of data from just supporting decisions to driving marketing actions
  • How to define the data and explore appropriate analysis methods and frameworks to lead the scope of your data analysis
  • Illuminating and implementing the best plan for its interpretation and use, including greater customer insights and innovation processes

B2B Marketing

15:10 – 15:40

  • How to provide a positive customer experience at both the point of sale and after the sale, with a focus on driving profit and gaining competitive advantage
  • Exploring the greatest challenges marketers are faced when creating an attractive strategy while simultaneously garnering leads and traffic
  • How to deepen your relationship with your customers to ensure longevity

Brand Marketing

15:10 – 15:40

  • Embracing social media as a new marketing communication to enhance your brand presence and a sophisticated way of listening to customer needs and implementing them
  • Collaborating with insights to drive a social media strategy which engages with the right customer-base and innovates and scales your companies use of the platforms
  • Developing content marketing strategies for Indonesia’s most popular social networking, including YouTube, WhatsApp and Facebook

15:40 – 16:10

PM networking coffee break

Data Science for Marketing

16:10 – 16:40

  • How to adopt a comprehensive and refined understanding of customers through data-driven market segmentation and optimised data collection, offering an insightful narrative about buying habits and preferences
  • Understanding the importance of marketing teams to use valuable consumer insights to shape products, solutions and buying experiences and gain competitive intelligence
  • Exploring the opportunity and scope for using analytics to find hidden inefficiencies and the right tools and software for your long-term strategy

B2B Marketing

16:10 – 16:40

  • Understanding how and the best ways to align the common goals of sales and marketing, to make for better communication and subsequent engagement for the customer
  • How to create effective communication between the relevant departments to minimise complexity and increase efficiency
  • Exploring how the harmonising between the two teams are the key to growth and collaboration

Brand Marketing

16:10 – 16:40

  • Incorporating and utilising the increasing use and demand for audience-generated content and how it benefits the development of brand-consumer relationships
  • How to use UGC as a source for new and fresh content ideas, including responding to online trends and right-time marketing
  • How to implement UGC practically and effectively without saturating your brand vision and message

Brand Marketing

16:40 – 17:40

  • Understanding the value of content for your marketing strategies, including how it increases brand presence and differentiates the marketing mix
  • How to create for a high-quality environment that produces a positive consumer perception and engagement with the brand
  • Exploring how content marketing is representative of the brand and the importance of keeping content fresh and regulated
  • Taking advantage of increasingly utilised tactics, such as, user-generated content for brand development within digital communities and communicating your brand message

Data Science for Marketing

16:40 – 17:40

  • The next steps in seeking new opportunities in analytics and how marketers can tap into not just teneds, but the value of this data
  • Understanding how converged databases, common data models and cloud applications are supporting more achievable streamlined data and what this means for your marketing strategy
  • How to expand the focus beyond gathering more data, but how data technologies will derive more meaningful data
  • Exploring the real-time integration of internal big data and analytics with existing marketing technology

B2B Marketing

16:40 – 17:40

  • Best practices for B2B growth and lead generation in vast markets such as Indonesia
  • Diversifying growth strategies which cater for B2B marketing and is effective in generating strong leads
  • Identifying ways in which to improve and adapt your current strategy, rather than investing in new, multiple tools
  • Understanding how using a lead generation tool is more important than the one you choose

Brand Marketing

17:40 – 17:50

Chairperson closing remarks

B2B Marketing

17:40 – 17:50

Chairperson closing remarks

Data Science for Marketing

17:40 – 17:50

Chairperson closing remarks

17:50 – 18:00

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