Join us at Australia's most anticipated and influential Digital Marketing summit, taking your place alongside more than 100 senior marketers and digital strategists over 2 days of networking and learning.
We believe true innovation comes from changing perspectives. Our speakers are hand-picked for their expertise, experience and influence in the digital marketing field, from a wide range of industries.
Confirmed Speakers Include:
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Kat Hartmann
Head of Digital Optimisation & Content
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Alice Williams
Head of Commercial Content
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Chris Taylor
Chief Marketing Officer
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Nicole McInnes
Chief Marketing Officer
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Zac Reynolds
Head of Creative & Content
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Scott Gamble
Social Media Strategy Manager
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Mark Tovbis
Customer Marketing Lead
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Levi Aron
Country Manager
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Taryn Williams
CEO
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Emily Primavera
Digital Marketing & Optimisation Manager
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Nicholas Lembo
Country Manager/Head of Marketing Communications
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Zoe Cocker
Head of Brand
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Claire Scapinello
Head of Brand & Customer
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Dan Richardson
Head of Data & Targeting
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Cam McNeill
Country Manager
Agenda
We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain. Agenda highlights include:
The Process of Activating Your Brand
Authenticity vs Influencers
Digital in the APAC market compared to the West
Key Building Blocks for a Successful Content Marketing Strategy
Replacing the Bricks & Mortar Experience Online
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08:00 – 08:50
Registration
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08:50 – 09:00
Chairperson Overview
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09:00 – 09:45
Generating content that is relevant to your audience is easy; delivering unique, creative, connected content that serves a needs and inspires is significantly more difficult. This talk will look at the role of creativity and storytelling in a hyper-connected world. And, the need for a razor-sharp, focused strategy to hold it all together.
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09:45 – 10:30
The debate over whether retaining customers is more valuable than acquiring new ones has been going on for as long as I can remember. Historically marketers have done little to drive retention, today this can no longer be the case as the cost of switching is so low and customers have more choice than ever before.
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10:45 – 11:15
Day 1 Morning Coffee Break
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11:00 – 11:45
Social media needs to use content that draws on context and relevance. The point of maintaining a human touch in social media marketing is essential for authenticity. So why do some brands get it so wrong? What are they missing when it comes to their social media marketing?
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11:45 – 12:30
We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.
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13:00 – 14:00
Day 1- Lunch
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14:00 – 14:45
In this talk, Zac will discuss the following:
-How to align your business & marketing objectives with your content
- Tell not Sell- Branded Content
- Purpose-driven content for digital channels
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14:45 – 15:30
Presentation Title TBC
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15:30 – 16:00
Day 1 Afternoon Coffee Break
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16:00 – 17:00
Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?
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17:30 – 19:00
Networking Drinks
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08:45 – 09:20
Registration
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08:50 – 09:00
Chairperson Overview
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09:00 – 09:45
TransferWise was founded on radical transparency. As Estonians living in London, co-founders Taavet Hinrikus and Kristo Kaarmann sent money abroad a lot. But they always got less than they expected. It turned out that while their banks were touting low fees, they were giving them bad exchange rates.The system wasn't transparent. They started TransferWise to change that. To give people a fair rate – while also charging low fees.
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09:45 – 10:30
Looking back at past decades, it’s easy to see how much the approach to communicating with customers has evolved. Since the turn of the century, the volume of brands and services making noise means that now it’s customer experience (and partly convenience) that takes centre stage. Brands need to consistently look at the way that they can improve the customer experience.
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11:00 – 11:45
Fireside Chat: Authenticity vs Influencer
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11:45 – 12:30
In this talk Dan & Zoe will discuss through case studies and customer insights, how data is used to build a lovable brand.
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12:30 – 13:30
Lunch Break
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14:00 – 14:45
Generating a Content Strategy that Speaks to the Youth
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15:00 – 16:00
Coffee/End of Summit
Don't just take our word for it
Partners
We’re always looking for brilliant sponsors to align with our Global Leadership Summits which are packed full of senior business leaders. With a select group of senior delegates we limit the number of sponsors for each Summits, but if your values connect with ours, please reach out to us! We’d love to see you at an event soon.
Gold Sponsor
News Release Distribution Partner
Media Partner
The Venue
One of Sydney's most exclusive conference and event venues, InterContinental Sydney Double Bay in the Eastern Suburbs village of Double Bay offers more than a dozen stylish spaces, the latest audio visual equipment, delicious cuisine and personalised five-star service, all just minutes from the CBD. Awarded the Tourism Accommodation Association (TAA) NSW Function Venue of the Year in both 2015 and 2016, InterContinental Sydney Double Bay proudly delivers memorable conferences and functions tailored to your individual needs and requirements.
Book your stay