Digital Marketing Leaders Summit Sydney 2019

Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. This talk will review the basics for building an audience-focused content strategy.

The debate over whether retaining customers is more valuable than acquiring new ones has been going on for as long as I can remember. Historically marketers have done little to drive retention, today this can no longer be the case as the cost of switching is so low and customers have more choice than ever before.

Day 1 Morning Coffee Break

Authenticity is a much-coveted aspect of any influencer marketing campaign, and for good reason. If consumers think they’re being hoodwinked by an unconvincing celeb endorsement, your campaign will tank and a big slice of budget will go with it. Modern-day consumers are intelligent enough to know what influencer marketing is, and that their favourite celeb is probably pocketing a few dollars for mentioning a product on social media.

We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.

What exactly guarantees success in a businesses’ social media strategy? You guessed right, content.

Without content, social media and even the internet would be a very boring place. Content elicits engagement, and Content makes businesses go viral and succeed using social media marketing.

What then are the content types you can create to put you on a social media success journey?

Day 1 Afternoon Coffee Break

Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?

Looking back at past decades, it’s easy to see how much the approach to communicating with customers has evolved. Since the turn of the century, the volume of brands and services making noise means that now it’s customer experience (and partly convenience) that takes centre stage. Brands need to consistently look at the way that they can improve the customer experience.

Day 2 Morning Coffee Break

More marketers are shifting their strategies to include customer-focused marketing — a strategy that places the individual customer at the centre of all marketing initiatives. Today’s consumers have access to an infinite amount of knowledge about a brand’s products, services, and reputations. Rather than looking to your sales or marketing team for information about your product, consumers can find everything they need from review sites, social media, and Google searches. When prospects are armed with knowledge about your brand’s weaknesses and strengths, they have complete control over the buying process.

In this talk Dan & Zoe will discuss through case studies and customer insights, how data is used to build a lovable brand.

Today, we live in a society and business world where dramatic changes are constant. Some businesses have a very hard time keeping up while others are changing so fast that they ultimately crash and burn. And as anyone who has pushed themselves physically or emotionally to the limit and beyond will tell you, the preparation you engage in before the push is critical to your success.

Day 2 Afternoon Coffee Break

This panel will examine how to develop User Acquisition strategies including: - Analysing data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers - How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understand customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts - How to retain and nurture customers -- Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, and to continually listen to customers.