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Join us at Australia's most exclusive and influential Digital Marketing conference, taking your place alongside more than 100 senior marketers and Digital strategists over 2 days of networking and learning.

Our Digital Marketing Leaders Summits have always been popular for good reason – but this will be the best yet!

Summit Topics Include:

  • Measuring ROI - How to prove the real effectiveness of campaigns
  • Native Advertising and the growth of smart content
  • Content consolidation and Influencer Marketing
  • The growth correlation of Mobile and Video
  • Can Chatbots move just from customer service to social integration?
  • Should your Marketing feel like one big story?

And much more...

What You’ll Gain:

LEARN the new skills, techniques and tools you’ll need for business growth

CREATE & DEVELOP your Digital Marketing and technology strategy

ENHANCE your professional network, with opportunities to network and collaborate with marketing leaders and fellow senior executives

STRENGTHEN your professional development and gain certificate of professional excellence

See the full speaker line-up


We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain.

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:40

    What is really going on under the bonnet of Social Media?

    As everyone rushed to get on the social media band wagon what actually is contextual relevant and what is just plain BS pumped out to try to fill a void that actually is just an empty echo.  This session will explore the Intersection of behaviour and technology and who and what is driving a huge recommendation economy online. Understand the nuts and bolts and get the insights to really drive a social media strategy that is effective.

  • 09:40 – 10:20

    Football has been relatively late to the party of major sports embracing the opportunities that direct-to-customer, owned media channels provide. However, with the largest participation base and youngest fan base of the major codes, FFA’s transformation into an entertainment and media business offers a significant opportunity for this challenger brand to leverage its strengths in a more relevant way than has previously been the case.

    This session will look at that transformation, how mobile and video are at the heart of the strategy, and share the often surprising results that have been achieved to date. It will also look at how learnings along the way have been developed into new initiatives to accelerate growth.

  • 10:20 – 11:00

    Consumers are increasingly demanding that brands stand for something more than just profit and purpose-driven brands are consequentially growing faster than the norm*. Most brands already have CSR efforts that they can leverage to connect more deeply with their audience & see a better return on existing marketing investment. This session looks at the benefits of connecting purpose to your marketing & the golden rules of creating content that will deepen your brand's relationship with its audience.

  • 11:30 – 12:30

    Panel - Creating Success within Omni-Chanel Marketing

  • 12:30 – 13:00

    When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used as a marketing channel. In this session, we'll cover why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today.

  • 13:00 – 14:00

    Day 1 Lunch Break

  • 14:00 – 14:30

    In a retail marketplace dominated by the big hardware stores, Inspirations Paint stores have had to zig when the others zag. The harder the competition goes on price and product, the harder Inspirations Paint goes on their service offerings. This has resulted in Inspirations Paint having the best Customer Satisfaction scores in the market for the past five years. However, the competition has been catching up and the national franchisor has had to find other ways to enrich its customer service offering.

    This presentation explores the strategy and implementation of a major internal program designed to better train and incentivise the 500+ Inspirations Paint team members across the country using integrated online platforms.

  • 14:30 – 15:00

    When chatbots go beyond customer service

  • 15:00 – 15:30

    By Alice Almeida

  • 16:00 – 17:00

    Panel Discussion - Everything we want to know about Content Marketing

  • 17:00 – 19:00

    Networking Reception

  • 07:00 – 08:50


  • 07:30 – 08:50


  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:40

    With more than 800 million internet users and 750 million mobile internet users, China has by far the largest population of "netizens" on the planet.

    With more than 100 trillion yuans ($20 trillion AUD) in mobile transactions every year, China also leads all countries in transaction volume on mobile.

    What's more astonishing is that, whilst the number of netizens increased by 12% in 2017, the mobile transactions increased by 95% in the same period.

    The main reasons?

    A positive change in user behaviour and habits, thanks to data technology.

    Data technology has changed people's lives in China, and could change the lives of Australian businesses in various ways.

  • 09:40 – 10:20

    SEO-driven content doesn't have to be boring. Creative content doesn't have to flunk the Google test. Tips to make content that succeeds organically and socially.

    With Liam Carnahan, Head of Content, Croud

  • 10:20 – 11:00

    With Elaine Herlihy, CMO, PayPal Australia

  • 11:00 – 11:30

    Day 2 Morning Coffee Break

  • 11:30 – 12:00

    Every company has some form of digital transformation activities in progress, while some are more advanced than others. In this era of continuous changes in technology landscape, data is constant that all enterprises (small, medium to large) must tackle in their journey. The most common challenge is, to keep up with their competitors by providing key differentiator factor and to build sustainable business model. The differentiating factors needs to be something that cannot be easily replicated by the competitor. Providing unique customer experience is the answer that will help business to retain and grow their customer bases. Considering “Amazon Go” where the retail industry and customer journey is transformed. Customer expectations are being reset with the shopping experience in store. Data plays a crucial role in creating a Customer Eco System for businesses to have this differentiating factor. Typical customer journey phases can be classified as Explore, Buy, Use, Ask and Engage. At each of this phases business are presented with opportunities to retain and provide customers with personalised and contextualised service offering. Using data and applying advanced analytics solutions like AI, deep learning and real-time analytics helps understanding the customer needs and engage them in more meaningful way. This presentation aims to provide guidance on how the customer eco system is built across different industries in creating a customer and digital transformation. Audiences will get a first-hand view of the technologies and methodologies adapted by enterprises in their transformation journey. There will be focus on key learnings, critical success factors and approach to the solutions to have higher impact in producing the business outcomes. Some of the key principals that organisations are constantly being challenged in the transformation journey are time to values, adapting to changing business conditions, collaboration with cross business functions and creating innovation framework using new trending technologies. It is imperative that every customer transformation journey initiative is aligned to products and services being offered in the customer eco system. Using right actionable insight and driving event from theses insight will give businesses a competitive advantage aligning internal business functions to common objective with agility.

  • 12:00 – 12:30

    With Geoff Main

  • 12:30 – 13:00

    Marketing efficiency isn't just about Adwords clicks and SEO optimisation. Often the biggest impact can come from understanding the customer journey and and working across the whole business to remove pain points, increase conversions, and ultimately improve marketing ROI. Susie will discuss some of the most critical customer feedback for any digital business - its conversion funnel. Using case studies, she will show how consumer behaviour trends can be used to prioritise improvements from merchandising and operations and drive ROI improvements and long term value for the business as a whole.

  • 14:00 – 14:30

    See how we put together (step by step) a recent Facebook Chatbot campaign that generated a 1,000X ROAS (return on ad spend) for F45 gyms.

    We'll show you the ads, the messages - every single piece of the puzzle to running a "viral" ad campaign on Facebook.

  • 14:30 – 15:00

    Day 2 Afternoon Coffee Break

  • 14:45 – 15:30

    Measuring ROI - How to prove the real effectiveness of digital marketing campaigns

  • 15:15 – 15:45

    Day 2 Afternoon Coffee Break

  • 15:30 – 16:00

    Should Your Marketing Strategy Align into 1 Brand Story?

  • Growth Marketing

    15:30 – 16:00

    Have you heard of growth hacking and have you begun to use it in your marketing strategies?

    There is a revolution taking place in the world of startup growth, and the brands that get behind it will have a competitive advantage over their competitors. This session will help people understand this new phenomenon.

    Prepare yourselves to think hard about questions such as: What is growth hacking? What are the best cases of growth hacking? How would you use this in your marketing strategy? What are the biggest challenges posed by growth hacking?


We’re always looking for brilliant sponsors to align with our Global Leadership Summits which are packed full of senior business leaders. With a select group of senior delegates we limit the number of sponsors for each Summits, but if your values connect with ours, please reach out to Thomas. We’d love to see you at an event soon.

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The Venue

Located next to the serene views of the bay side, relax and enjoy the luxuries of the InterContinental Sydney Double Bay. This exclusive and lavish retreat offers hospitality at its finest together with a full range of luxury facilities, including the exclusive Club InterContinental Lounge, day spa and 24 hour gym.

Don't miss out on excellent room rates for our Summit delegates. Click the exclusive Digital Marketing Leaders Summit Reservation Link to book your stay.

Special rates will be available three days before and after the event dates based on availability. If you wish to extend your stay, please call +1 (877) 901-2078 to make reservation over the phone and quote Forward Leading.

Book your stay

Tickets and Price

The Digital Marketing Leaders Summit is Australia’s foremost Digital Marketing conference. Our delegates are Australia’s leaders in Digital Marketing. Join them today.

Delegate numbers are limited so make sure you buy your ticket now. And if you sign up before March 9th, 2018, enjoy an exclusive Early Bird discount.

Are you a summit attendee or a speaker? Please enter your email address for the activation.

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