Following the success of last year’s global series, the Digital Marketing Leaders Summit is back for the 3rd year running! Join us at Asia's most anticipated Digital Marketing conference and take your place alongside more than 100 industry leaders from across the business spectrum.
This unique two-day conference, packed with a series of pitch-free keynotes, stimulating panels and plenty of networking opportunities, will have you walking away with all the skills you need to achieve digital marketing success!
- Exclusive event for knowledge sharing, learning and networking, with highly valuable, pitch-free content
- Senior level of attendance
- Get firsthand exposure to the digital breakthroughs driving innovation and success in today’s industry
- Gain insight into emerging strategies, the latest technologies & the best practices to move your business forward
- Interact with thought leaders, expand your professional network & form long-term business partnerships
- Continue the conversation over drinks at the end of Day 1
- 5 Star luxury venue
- Buffet lunch & refreshments included
- Co-located with the Big Data & AI Leaders Summit
Our unrivalled line-up of speakers is made up of industry pioneers and digital specialists at the top of their field, coming together to provide you with a wealth of new knowledge and ideas to help you transform your organisation.
Confirmed Speakers Include:
Head of Brand Marketing, SEA & India
Product Director of Advertising & Marketing Technology
Disha Goenka Das
Director, Marketing, APAC
Head of SEO
Head of Digital Marketing & Ecommerce, APAC
Head of Digital Marketing, APAC
Head of Merchant Marketing, Emerging & CBT Markets
Chief Marketing Officer and Marketing Director Asia , Europe, Middle East Africa and Latin America
Director, CNN Digital Asia
Shilpa S Nath
AVP, Communications & Community Lead (DataFirst)
VP, Digital Services
Senior Director, Growth Marketing
Director, Digital Marketing
Director, Integrated Marketing Communications
Integrated Communication Leader, Asia
Chief Marketing Officer
Marketing Director & Co-Founder
Dr Shannon Quek
Head of Brand & Consumer Marketing
Head of Digital Transformation
Director, Global Brand, Smile
Group Chief Marketing Officer
Head of Marketing
Director, Digital Marketing & Online Distribution, Asia
Digital Director, APAC
Global Programs Manager, Global Business Marketing, APAC
Head of E-Commerce
Head of Consumer Healthcare
We co-develop the summit agenda with our speakers so you can expect a variety of sessions on the latest trends and approaches proven to succeed in the ever-shifting digital landscape.
This year's summit will feature sessions such as:
- How to go hyper-local in Asia
- Marketing Automation
- Understanding your E-commerce shopper
- Your Digital Transformation Journey
- Crafting your Organisation's Customer Experience Approach
- Essential Strategies for Content Marketing Success
See below for the full agenda
08:00 – 08:50
08:50 – 09:00
09:00 – 09:30
The Importance of Data-Driven Insights in Digital Journalism
09:30 – 10:00
An insightful look at marketing automation and practical case-studies of:
- Growth hacking: What's the big deal with it anyway?!
- Trigger-based marketing: Small improvements driving big results
- Data: Realising the potential of your customer behaviour
09:30 – 10:00
ln a world where omni-channel is used has a buzz word and the path to purchase continues to be broken, we will explore the reasons behind this disconnect. We will also understand key consumer shopping insights and predict where retail is set to place its big bets for tomorrow. Keeping digital transformation at its core, we will learn how it will enable the most successful of organisations and how digital marketing plays a big role in this pivotal transformation for retail.
10:00 – 10:30
eCommerce shopper behaviour
Digital marketing vs. conventional marketing
eCommerce marketing: an evolution of digital marketing
Tools available to digital and eCommerce marketers to target shoppers at various stages of funnel and shopper's journey
Common pitfalls & recommendations to maximize eCommerce marketing efforts (in case the audience has representation from Brands)
10:30 – 10:45
Ice-Breaker Networking Session
10:45 – 11:15
AM Coffee Break
11:15 – 12:00
One of the most difficult parts of social media marketing is actually proving its ROI. Vanity metrics in the form of followers or likes, might make your marketing results look awesome, but do they have any real value if they aren’t actually relevant to your specific social media marketing objectives? How do you demonstrate that your work is bringing in revenue or helping the brand reach its marketing and business objectives? How do you actually prove your return on investment from social media? This panel discussion will focus on how to move past the vanity metrics and measure what actually matters.
12:00 – 13:30
13:30 – 14:00
Digital advertising platforms significantly transformed the marketing landscape and the types of decisions marketers need to make to optimize their business outcomes. Today’s marketers need an effective system to make millions of automated decisions to tailor their content for highly fragmented segments of customers. An optimal strategy often includes near real-time selection of the right audience and channel for a large number of personalized marketing campaigns. This requires the usage of intelligent systems and technical capabilities to enable automated systems to operate at scale. Spotify builds it’s ads and marketing technology stack leveraging the data and machine learning infrastructure foundations. Marketing technology infrastructure elevates the scale and effectiveness of marketing automation efforts by providing abstractions of common algorithmic and technological tasks across the board.
13:30 – 14:00
- Subscription economy has grown by 300% in the past 7 years
- It is outperforming revenue of top S&P companies by 5x
- Primarily dominant in areas of SaaS and IoT, can subscription disrupt how we view traditional car ownership?
- Carro, SE Asia's largest automotive marketplace has recently launched Singapore's first car subscription service, which challenges traditional car ownership.
- Carro's Group CMO will share how they are changing the future of car ownership through this innovative subscription service
14:00 – 14:30
- Why you should embrace blockchain, AR and VR
- How to integrate them into your engagement strategy
- Can AR replace customer service?
- How can blockchain provide a 360 degree customer view?
- How to create an immersive experience
14:00 – 15:00
What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?
Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment
How to encourage your customers to adopt digital channels and capitalise on the benefits
How to build the human touch into your digital strategies to ensure your customers still feel valued
Localisation strategies: how to deliver a locally/culturally relevant customer experience
14:30 – 15:00
This talk will cover challenges and points to consider when using data-driven marketing and AI to revolutionize the customer experience with some use cases and also how TMLS is leveraging on it’s AI chatbot – TOMI.
-Key Considerations in implementing Data driven marketing & AI -Overcoming challenges in implementing Data strategy & AI -Opportunities in customer engagement in Industrial 4.0
15:00 – 15:30
PM Coffee Break
15:30 – 16:00
Our story on digital transformation and how it changed over time
A look into customer engagement and the goals achieved
The challenges in fintech, emerging technologies and tips to make note of
16:00 – 16:30
A session on how to extract the value out of your data using CDP to:
- drive effective marketing campaigns
- maximise personalisation & omni-channel experiences
- track consumer behaviour and predict what customers want before they want it
- A look into why companies who invest in technology are getting the customer experience results they want
16:00 – 16:30
We are all familiar with international brands such as Nike and KFC. Brands that have one set of values to communicate with their consumers - One vision, one logo, one famous tagline. Wherever we go in the world, their identity is instantly recognisable. But it is essential to remember that these companies don’t just enter foreign markets without thinking about their impact on the local culture as well as the influence of the local culture on them. To ensure that their brand resonates with local markets, they adopt localisation strategies by adapting their products or content to a specific region or culture.
This session will provide you with tips on how to implement a successful marketing & localisation strategy, to ensure your brand expands globally whilst really connecting with local markets. Attend this chat to hear from two industry leaders from renowned brands and get their unique perspectives on how to grow your global presence.
- How to enter a new market and make a good first impression
- How to find your brand voice in localization
- Localizing the customer journey
- Best strategies to connect with local consumers and build trust
- Finding the balance between standardization and localization of web content when tapping into international markets
16:30 – 17:00
- Why unifying and centralizing data is critical, and how to leverage a CDP to accomplish the task
- Know what to measure, how to extract value from data and how to utilize it
- Using customer insights & building your data analytics team to inform decision making processes and organizational change
16:30 – 17:00
In digital wealth management, powerful human emotions, like fear and greed, hijack the ideal customer journey. Moreover, the very first few interactions with the App will stick with the user for a long time. What can we do to educate our prospects to become better customers? Which touchpoints will increase loyalty? How should we try to reactivate churned customers?
17:00 – 18:30
08:45 – 09:20
09:20 – 09:30
09:30 – 10:00
Engage Your Community, Scale Your Business
- Building our brand purpose and finding your tribe (community)
- Aligning content strategy to community needs
- Community pipeline: Bridging content and sales
10:00 – 10:30
This session will focus on the importance of authenticity in an overcrowded, digital landscape. Samit will discuss why authenticity is key across any workstreams, ads, social media and influencer campaigns. With case-studies from Google's work as well as other global examples.
10:30 – 11:00
AM Coffee Break
11:00 – 11:30
With habits becoming increasingly fragmented, both online and offline, and access to information forging a new savvier generation of consumers, Coca-Cola’s one of a few brands experimenting with the concept of ‘experience’ to understand the more complex task at hand.
11:30 – 12:30
How to win with personalisation: adding value to consumers with curated content
Bringing narratives to life: insights on storytelling and strategy
Growth by content: driving massive traffic without a big budget
Omni-channel Content Marketing: how can brands expand their content horizons?
12:30 – 14:00
14:00 – 14:30
Kartik will be discussing the ways in which you can use data-driven marketing to drive your content creation process - making it more relevant, personal and ensuring it really connects with your customers. He will combine these two aspects to explain how data can help your brand stand out, using examples of some of Unilever's global campaigns.
14:30 – 15:00
-Evolution of “The Loop”
-Challenges with First Party Data (FPD)
-Strategies to obtain FPD
-Creating WIN-WIN scenarios using FPD
15:00 – 15:30
Day 2 Afternoon Coffee Break
15:30 – 16:15
This session will discuss the requirements and challenges of introducing e-commerce into the healthcare sector and how to overcome them. The second part of this talk will then focus on digital transformation in healthcare and how technology has created benefits and efficiencies that together give it a unique point of difference in the industry.
16:15 – 16:45
Keywords and content are the two fundamentals of international search success. If marketers can get this right then success is guaranteed. Stuti will share tips and advice for creating strong keyword and content strategies across multiple markets.
What to expect
Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.
An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.
A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.
A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.
This year's summit will be held at the spectacular Marina Bay Sands, the iconic, integrated, luxury resort and architectural wonder in the heart of thriving Singapore.
Notable for transforming Singapore’s city skyline, this premier venue has everything from breath-taking suites & sumptuous dining to the largest collection of designer boutiques in Asia.
We have negotiated a special room rate of SGD 380 / Night for you to stay at Singapore's landmark 5-star hotel and enjoy the Infinity Pool along your stay. Simply click below to book your stay!Book your stay
Sponsors and Media Partners
Gain significant brand exposure and promote your company as a thought leader to the most senior community of digital marketers in Singapore. Contact our sales team to develop a bespoke package, tailor-made for your business.
Confirmed Sponsors Include:
News Release Distribution Partner
Tickets and Price
This is your opportunity to be part of Singapore’s foremost Digital Marketing Summit – to connect with global thought leaders & be introduced to a multitude of approaches that will help drive digital transformation across your business.
Seats are limited so reserve your place now before it’s too late!
Early Bird discount ends on July 12th 2019.