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The Digital Marketing Leaders Summit is the region’s leading event where ambitious marketers can discover, learn and experience the future of marketing and emerging technologies. This year the summit brings together 150 in-house creative marketers, digital evangelist and strategists from a wide range of industries.

Key topics to be discussed:

  • Customer journey
  • Brand purpose and persona
  • Content marketing and engaging storytelling
  • Omni-channel marketing
  • E-commerce marketing
  • Martech
  • The role of AR in enhancing customer engagement

Confirmed Speakers Include:

Agenda

We conduct in-depth market research and develop the agenda with leaders and experts who are at the forefront of marketing to ensure that the topics are relevant to your true needs and interests. With keynotes, thematic tracks, panel discussions, networking lunches and drinks designed to maximise your experience.

See below for the full agenda

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Opening remarks

  • 09:00 – 09:30

    Audience insights have changed the way newsrooms operate. Here we explore how analytics are used to measure content consumption, and their importance in creating and implementing growth strategies for key target markets.

  • 09:30 – 10:00

    An insightful look at marketing automation and practical case-studies of:

    • Growth hacking: What's the big deal with it anyway?!
    • Trigger-based marketing: Small improvements driving big results
    • Data: Realising the potential of your customer behaviour
  • 10:00 – 10:30

    This session will focus on the ways in which storytelling has changed in the digital age and the role technology has played in altering the way marketers communicate.

  • 10:30 – 10:40

    Ice-Breaker Networking Session

  • 10:40 – 11:10

    AM Coffee Break

  • 11:10 – 11:40

    Customer Retention Is The New Growth

  • 11:40 – 12:10

    Keywords and content are the two fundamentals of international search success. If marketers can get this right then success is guaranteed. Stuti will share tips and advice for creating strong keyword and content strategies across multiple markets.

  • 12:10 – 12:40

    • how to measure and prove the ROI of social media campaigns

    • how to ensure your content stands out in the over crowded digital landscape

    • how to engage and connect with Gen Z

    • how to re-purpose diverse content for multiple platforms

  • 12:40 – 13:45

    Lunch Break

  • MARTECH

    13:45 – 14:15

    To be Confirmed

    CUSTOMER JOURNEY

    13:45 – 14:15

    The purchasing power of the Millennials is estimated to be worth $1 trillion by 2020 Millennials are called as the "Subscription Generation" with very different mindset compared to Gen X and Baby Boomers Subscription economy has grown by 300% in the past 7 years and its outperforming revenue of top S&P companies by 5x These trends are causing irreversible disruption to Marketers and their strategy to reach out to this trillion-dollar generation Carro, SE Asia's largest automotive marketplace has recently launched Singapore's first car subscription service, which challenges traditional car ownership. Carro's Group CMO will share how they are revolutionising the future of car ownership through its subscription service, where majority of customers are Millennials.

  • MARTECH

    14:15 – 14:45

    -Why unifying and centralising data is critical and how to leverage a CDP to accomplish the task

    • Know what to measure, how to extract value from data and how to utilize it

    • Using customer insights & building your data analytics team to inform decision making processes and organizational change

    CUSTOMER JOURNEY

    14:15 – 14:45

    Attend this chat to hear from two industry leaders from renowned brands and get their unique perspectives on how to grow your global presence.

    • How to enter a new market and make a good first impression
    • How to find your brand voice in localisation
    • Localising the customer journey
    • Best strategies to connect with local consumers and build trust
    • Finding the balance between standardisation and localisation of web content when tapping into international markets
  • MARTECH

    14:45 – 15:15

    This talk will cover challenges and points to consider when using data-driven marketing and AI to revolutionise the customer experience with some use cases.

    -Key Considerations in implementing Data driven marketing & AI

    -Overcoming challenges in implementing Data strategy & AI

    -Opportunities in customer engagement in Industrial 4.0

    CUSTOMER JOURNEY

    14:45 – 15:15

    ln a world where omni-channel is used has a buzz word and the path to purchase continues to be broken, we will explore the reasons behind this disconnect. We will also understand key consumer shopping insights and predict where retail is set to place its big bets for tomorrow. Keeping digital transformation at its core, we will learn how it will enable the most successful of organisations and how digital marketing plays a big role in this pivotal transformation for retail.

  • 15:15 – 15:45

    PM Coffee Break

  • MARTECH

    15:45 – 16:15

    • How to extract the most from your CRM investment by making it the foundation of your customer engagement strategy
    • Identify the right data points to most effectively target your customers
    • Using the data points to efficiently create personalised content and lifecycle campaigns
    • Using CRM to nurture the lead generation process

    CUSTOMER JOURNEY

    15:45 – 16:15

    In digital wealth management, powerful human emotions, like fear and greed, hijack the ideal customer journey. Moreover, the very first few interactions with the App will stick with the user for a long time. What can we do to educate our prospects to become better customers? Which touchpoints will increase loyalty? How should we try to reactivate churned customers?

  • MARTECH

    16:15 – 16:35

    This session will focus on how AR can be integrated into your marketing campaigns for enhanced customer engagement and an overall improved digital customer experience.

    CUSTOMER JOURNEY

    16:15 – 17:15

    • What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?

    • Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment

    • How to encourage your customers to adopt digital channels and capitalise on the benefits

    • How to build the human touch into your digital strategies to ensure your customers still feel valued

    • Localisation strategies: how to deliver a locally/culturally relevant customer experience

  • MARTECH

    16:35 – 16:55

    This session will focus on how the incorporation of AR & VR into your marketing strategies can create an entertaining, immersive experience for the savvy consumer through futurstic storytelling. Consumer expectations are continually rising and immersive technology is the key to meeting those demands.

  • 16:55 – 17:15

    With Augmented Reality games such as Pokemon Go, AR has certainly impacted its fans worldwide, but how effective could this technology be used for marketing? Or would Virtual Reality / VR be more compelling instead? Attend this session to find out how VR has been harnessed for marketing campaigns so far and discover what strategies you could use to harness it for your own brand/product?

  • 17:15 – 18:30

    Networking Drinks

  • 08:45 – 09:20

    Registration

  • 09:20 – 09:30

    Opening remarks

  • 09:30 – 10:00

    Engage Your Community, Scale Your Business

    • Building our brand purpose and finding your tribe (community)
    • Aligning content strategy to community needs
    • Community pipeline: Bridging content and sales
  • 10:00 – 10:30

    This session will focus on the importance of authenticity in an overcrowded, digital landscape. Samit will discuss why authenticity is key across any workstreams, ads, social media and influencer campaigns. With case-studies from Google's work as well as other global examples.

  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:30

    With habits becoming increasingly fragmented, both online and offline, and access to information forging a new savvier generation of consumers, Coca-Cola’s one of a few brands experimenting with the concept of ‘experience’ to understand the more complex task at hand.

  • 11:30 – 12:30

    • How to win with personalisation: adding value to consumers with curated content

    • Bringing narratives to life: insights on storytelling and strategy

    • Growth by content: driving massive traffic without a big budget

    • Omni-channel Content Marketing: how can brands expand their content horizons?

  • 12:30 – 13:30

    Lunch Break

  • 13:30 – 13:45

    Mindfulness for your wellness

  • 13:45 – 14:15

    • eCommerce shopper behaviour

    • Digital marketing vs. conventional marketing

    • eCommerce marketing: an evolution of digital marketing

    • Tools available to digital and eCommerce marketers to target shoppers at various stages of funnel and shopper's journey

    • Common pitfalls & recommendations to maximize eCommerce marketing efforts (in case the audience has representation from Brands)

  • 14:15 – 14:30

    -Evolution of “The Loop”

    -Challenges with First Party Data (FPD)

    -Strategies to obtain FPD

    -Creating WIN-WIN scenarios using FPD

  • 14:30 – 15:00

    Huge opportunities await brands prepared to win over the Asian consumer, adapt to the local market nuances and put strategies in place which effectively adjust to a dynamic, mobile centric e-commerce environment. This session will cover:

    • Key characteristics of the Asia pacific and HK e-commerce landscape and strategies to succeed
    • How to plan and strategies your market entry
    • Building your e-commerce digital backbone
    • Changing trends
  • 15:00 – 15:30

    Kartik will be discussing the ways in which you can use data-driven marketing to drive your content creation process - making it more relevant, personal and ensuring it really connects with your customers. He will combine these two aspects to explain how data can help your brand stand out, using examples of some of Unilever's global campaigns.

  • 15:30 – 16:00

    Day 2 Afternoon Coffee Break

  • 16:00 – 16:40

    This session will discuss the requirements and challenges of introducing e-commerce into the healthcare sector and how to overcome them. The second part of this talk will then focus on digital transformation in healthcare and how technology has created benefits and efficiencies that together give it a unique point of difference in the industry.

  • 16:40 – 17:10

    • Our story on digital transformation and how it changed over time

    • A look into customer engagement and the goals achieved

    • The challenges in fintech, emerging technologies and tips to make note of

  • 17:10 – 17:15

    Closing Remarks from Chair

Don't just take our word for it

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

Partners

Gain significant brand exposure and promote your company as a thought leader to the most senior community of digital marketers in Singapore. Contact our sales team to develop a bespoke package, tailor-made for your business.

Confirmed Sponsors Include:


Gold Sponsor

Supporting Partner

News Release Distribution Partner

Media Partner

Become a sponsor

The Venue

This year's summit will be held at the spectacular Marina Bay Sands, the iconic, integrated, luxury resort and architectural wonder in the heart of thriving Singapore.

Notable for transforming Singapore’s city skyline, this premier venue has everything from breath-taking suites & sumptuous dining to the largest collection of designer boutiques in Asia.

We have negotiated a special room rate of SGD 380 / Night for you to stay at Singapore's landmark 5-star hotel and enjoy the Infinity Pool along your stay. Simply click below to book your stay!

Book your stay

Tickets and Price

Join 150 like-minded peers at the leading digital marketing conference in Singapore, hear from more than 30 industry experts and bring immediate actionable insights to make your marketing strategy more effective.

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