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Registration is now open to our 2020 Forward Marketing Summit Singapore! Click here to learn more.


The Digital Marketing Leaders Summit is the region’s leading event where ambitious marketers can discover, learn and experience the future of marketing and emerging technologies. This year the summit brings together 150 in-house creative marketers, digital evangelist and strategists from a wide range of industries.

Key topics to be discussed:

  • Customer journey
  • Brand purpose and persona
  • Content marketing and engaging storytelling
  • Omni-channel marketing
  • E-commerce marketing
  • Martech
  • The role of AR in enhancing customer engagement
See the full speaker line-up


We conduct in-depth market research and develop the agenda with leaders and experts who are at the forefront of marketing to ensure that the topics are relevant to your true needs and interests. With keynotes, thematic tracks, panel discussions, networking lunches and drinks designed to maximise your experience.

See below for the full agenda

  • 08:00 – 08:50


  • 08:50 – 09:00

    Opening remarks

  • 09:15 – 10:45

    An insightful look at marketing automation and practical case-studies of:

    • Growth hacking: What's the big deal with it anyway?!
    • Trigger-based marketing: Small improvements driving big results
    • Data: Realising the potential of your customer behaviour
  • 09:45 – 10:15

    Twitter Australia’s Head of Brand Strategy, Lee Owens will be uncovering insights into the audience behaviours that shape culture, how the best brands are using it to craft conversations that reflect their values, and why designing participation has become a must.

  • 10:15 – 10:30

    Mindfulness for your wellness

  • 10:30 – 10:45

    Ice breaker

  • 10:40 – 11:15

    AM Coffee Break

  • 11:15 – 11:45

    Customer Retention Is The New Growth

  • 11:45 – 12:15

    Key takeaways:

    • Recognise the importance of a data-enriched unified view of individual customers

    • Accurately understand the “Why” behind every single app uninstall

    • Learn how you can nudge app users into action with contextualised walkthroughs

    • Gain insights on how to individualise user experiences across both websites and apps

  • 12:15 – 12:45

    In this crowded digital landscape, your brand need to stand out and connect with your audience to maintain leadership. We will discuss :

    • How to develop content and activities on social media that will engage audience from different generations

    • Effective and efficient social media content operation

    • Demonstrate social media value to the business

  • 12:45 – 13:45

    Lunch Break


    13:45 – 14:15

    The purchasing power of the Millennials is estimated to be worth $1 trillion by 2020 Millennials are called as the "Subscription Generation" with very different mindset compared to Gen X and Baby Boomers Subscription economy has grown by 300% in the past 7 years and its outperforming revenue of top S&P companies by 5x These trends are causing irreversible disruption to Marketers and their strategy to reach out to this trillion-dollar generation Carro, SE Asia's largest automotive marketplace has recently launched Singapore's first car subscription service, which challenges traditional car ownership. Carro's Group CMO will share how they are revolutionising the future of car ownership through its subscription service, where majority of customers are Millennials.


    13:45 – 14:15

    At Spotify, we believe in providing a personalised music and podcast experience to all our users, both on and off the platform. In order for us to continue delivering unique and relevant content to our users, we need to understand how individuals discover and engage with content. During this session, we will speak to how Spotify seeks to understand our users, which helps define how (and how not) to help them discover and engage with content on the platform. We will cover what the unification of marketing technology and advertising technology (MadTech) means to us, why we've taken our stack in-house, and how we think the current MadTech landscape will continue evolving.


    14:15 – 14:45

    Attend this chat to hear from two industry leaders from renowned brands and get their unique perspectives on how to grow your global presence.

    • How to enter a new market and make a good first impression
    • How to find your brand voice in localisation
    • Localising the customer journey
    • Best strategies to connect with local consumers and build trust
    • Finding the balance between standardisation and localisation of web content when tapping into international markets


    14:15 – 14:45

    • Why unifying and centralising data is critical and how to leverage a CDP to accomplish the task

    • Know what to measure, how to extract value from data and how to utilize it

    • Using customer insights & building your data analytics team to inform decision making processes and organizational change


    14:45 – 15:15

    ln a world where omni-channel is used has a buzz word and the path to purchase continues to be broken, we will explore the reasons behind this disconnect. We will also understand key consumer shopping insights and predict where retail is set to place its big bets for tomorrow. Keeping digital transformation at its core, we will learn how it will enable the most successful of organisations and how digital marketing plays a big role in this pivotal transformation for retail.


    14:45 – 15:15

    This talk will cover challenges and points to consider when using data-driven marketing and AI to revolutionise the customer experience with some use cases.

    -Key Considerations in implementing Data driven marketing & AI

    -Overcoming challenges in implementing Data strategy & AI

    -Opportunities in customer engagement in Industrial 4.0

  • 15:15 – 15:45

    PM Coffee Break


    15:45 – 16:15

    In digital wealth management, powerful human emotions, like fear and greed, hijack the ideal customer journey. Moreover, the very first few interactions with the App will stick with the user for a long time. What can we do to educate our prospects to become better customers? Which touchpoints will increase loyalty? How should we try to reactivate churned customers?


    16:15 – 17:15

    • Driving improvements for the customer experience - adapting to mobile, multimedia chat, social media

    • CX in the age of digital transformation - understanding the way modern consumers interact with your brand. What has changed about relationships between companies and customers?

    • Incorporating data and analytics into your customer experience strategy

    • Humanising the CX in the digital age - how to build the human touch into your digital strategies to ensure your customers still feel valued

    • Localisation strategies: delivering a locally/culturally relevant customer experience

    • Prioritising omnichannel initiatives - seamless experiences across various channels and platforms

    • Embracing connective, emotional customer relationships.

    • The imperatives for building brand loyalty in both the digital age and in an era of abundant choice?


    16:15 – 16:35

    This session will focus on how AR can be integrated into your marketing campaigns for enhanced customer engagement and an overall improved digital customer experience.


    16:35 – 16:55

    This session will focus on how the incorporation of AR & VR into your marketing strategies can create an entertaining, immersive experience for the savvy consumer through futurstic storytelling. Consumer expectations are continually rising and immersive technology is the key to meeting those demands.

  • 16:55 – 17:15

    With Augmented Reality games such as Pokemon Go, AR has certainly impacted its fans worldwide, but how effective could this technology be used for marketing? Or would Virtual Reality / VR be more compelling instead? Attend this session to find out how VR has been harnessed for marketing campaigns so far and discover what strategies you could use to harness it for your own brand/product?

  • 17:15 – 19:00

    Networking Drinks

  • 08:30 – 09:20



    09:00 – 09:55

    Cut through the hype with DATA SCIENCE PIONEERS and see what it really means to be a data scientist. Even though the name is new, the role has a long lineage in statistics and information sciences. And while the challenges data scientists now face occurring on an unprecedented scale today, they stand on the shoulders of technical and ethical quandaries that came before (after all, the question of self-driving cars is the trolley problem made real).

    In DATA SCIENCE PIONEERS, real data scientists contextualize the role and why they love it while exploring the concerns and challenges to come. DATA SCIENCE PIONEERS is proof that data scientists aren’t just data-crazy mathematicians that happen to work in a cutting-edge field; they enjoy their work and want to take on difficult ethical questions, too. They want to make a difference.

    BACKGROUND Data scientists are in extremely high demand as organizations leverage their skills to tackle all sorts of problems. Yet the demand(and the number of job postings) outpaces
the supply. According to the Harvard Business Review, data scientists have the “Sexiest Job of the 21st Century.” This puts data scientists in a privileged position with a lot of job security, but curiously, what they actually do day-to-day remains a mystery to many. Data Scientists are at the front lines of data, privacy, and civil liberties debates, as they construct systems that take advantage
of (or don’t) personal user data. It’s an incredibly challenging role, but data scientists are passionate, curious people who help generate meaning from sensors and stories from data.

    For the non-data scientist, DATA SCIENCE PIONEERS is still a critical piece of the puzzle that is the future of AI - it’s about getting to know the people that are building systems that affect everyone’s day-to-day lives. Accepting AI as an inevitability is complex and might start with data scientists themselves, but it’s a fundamental change that will affect all and that cannot happen in isolation. DATA SCIENCE PIONEERS brings the story that will fuel discussions about not only how to construct a solid foundation for AI, but also a supportive community of those responsible for building it.

  • 09:20 – 09:30

    Opening remarks

  • 09:30 – 10:00

    Engage Your Community, Scale Your Business

    • Building our brand purpose and finding your tribe (community)
    • Aligning content strategy to community needs
    • Community pipeline: Bridging content and sales
  • 10:00 – 10:30

    To be human is to influence and get influenced by others. The world of influencer marketing is anyone’s for the taking.

    All it takes is the hard work and determination to make it work. But it's when we 'bullshit' each other that we run into trouble.

    • Landscape: B2B vs B2C
    • How do influencers create value for the brands?
    • Brand awareness is good, what about the bottom line?
    • Future of influencer marketing, bots
  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:30

    This session will share some thought-starters on how data can help a purposeful brand get better at doing good. In what ways can data-driven insights help create content that drive brand purpose for millions of consumers? Can data help make a simple everyday product be a force of change by being more relevant, more engaging and more personal?

  • 11:30 – 12:30

    • Long term vs short term content marketing strategies – benefits and pitfalls

    • How to win with personalisation: adding value to consumers with curated content

    • Growth by content: driving massive traffic without a big budget

    • Measuring the effectiveness of your content marketing efforts

    • Prioritising content that drives revenue

    • Bringing narratives to life: insights on storytelling and strategy

    • Omni-channel content marketing: how can brands expand their content horizons?

  • 12:30 – 13:30

    Lunch Break

  • 13:30 – 13:45

    Mindfulness for your wellness

  • 13:45 – 14:15

    • eCommerce shopper behaviour

    • Digital marketing vs. conventional marketing

    • eCommerce marketing: an evolution of digital marketing

    • Tools available to digital and eCommerce marketers to target shoppers at various stages of funnel and shopper's journey

    • Common pitfalls & recommendations to maximize eCommerce marketing efforts (in case the audience has representation from Brands)

  • 14:15 – 14:45

    Huge opportunities await brands prepared to win over the Asian consumer, adapt to the local market nuances and put strategies in place which effectively adjust to a dynamic, mobile centric e-commerce environment. This session will cover:

    • Key characteristics of the Asia pacific and HK e-commerce landscape and strategies to succeed
    • How to plan and strategies your market entry
    • Building your e-commerce digital backbone
    • Changing trends
  • 14:45 – 15:15

    With habits becoming increasingly fragmented, both online and offline, and access to information forging a new savvier generation of consumers, Coca-Cola’s one of a few brands experimenting with the concept of ‘experience’ to understand the more complex task at hand.

  • 15:15 – 15:45

    Day 2 Afternoon Coffee Break

  • 15:45 – 16:30

    In today's world, consumers no longer 'go online,' they live online. Whether it is planning and booking brunch with friends, getting a taxi, or purchasing diapers for their newborn baby, today's consumers are consuming content and going about their days differently than what brands have been accustomed to. Paave co-founders Chris Chen (ex Google) and Jinny Nasrito (ex Lazada) will discuss how brands can create an effective seamless experience online for their target audience, from awareness creation to sales conversion.

  • 16:30 – 16:35

    Closing Remarks from Chair

Don't just take our word for it

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston


Become a sponsor

Gain significant brand exposure and promote your company as a thought leader to the most senior community of digital marketers in Singapore. Contact our sales team to develop a bespoke package, tailor-made for your business.

Confirmed Sponsors Include:

Platinum Sponsor

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Supporting Partner

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The Venue

This year's summit will be held at the spectacular Marina Bay Sands, the iconic, integrated, luxury resort and architectural wonder in the heart of thriving Singapore.

Notable for transforming Singapore’s city skyline, this premier venue has everything from breath-taking suites & sumptuous dining to the largest collection of designer boutiques in Asia.

We have negotiated a special room rate of SGD 380 / Night for you to stay at Singapore's landmark 5-star hotel and enjoy the Infinity Pool along your stay. Simply click below to book your stay!

Book your stay

Tickets and Price

Marketing leaders from Siemens, Huawei, Volkswagen Group, Toshiba, TripAdvisor, Singapore Polytechnic, Ferrero, National Library Board Singapore and 100 others have already confirmed their attendance. Register today to join like-minded peers at the leading digital marketing conference in Singapore, hear from more than 30 industry experts and bring immediate actionable insights to make your marketing strategy more effective.

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