It has been rated the conference with high caliber experts and the best insights and content. The Digital Marketing Leaders Summit is coming back to Singapore, so take your place alongside more than 100 senior marketers, digital strategists and innovators who are redesigning the future of digital marketing.

Confirmed Speakers include:

The summit will gather the most influential, knowledgeable and innovative digital marketing leaders across the globe. We’ve hand-picked our speakers for their expertise, experience and influence in digital innovation, technology and marketing strategy, and most importantly that “special something”; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and back – and win. We’ve found that this kind of person gives the best to our clients, and gets the best from them.

Agenda

We co-develop the summit agenda with our digital leader speakers so you can expect a variety of activities, sessions and networking opportunities that will really maximise what your gain.

Agenda Highlight Day 2 - Track 1 Stream: AI and the Future of Digital Marketing

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • Track 1

    09:00 – 09:30

    by Head of Digital, Global Business Marketing, Facebook

    We all want to run campaigns that reach all of the target audience, drive the right outcomes and deliver great results. Building impactful marketing needs a magical mix of planning, execution, measurement and optimisation. In addition, industry trends like the shift to mobile has transformed the consumer journey and made it more complex. More than 40% of online adults sometimes start an activity on one device only to finish it on another. The customer journey today is thus no longer linear, making it very challenging for marketers to reach customers at the right time and right place to deliver impact. By 2020, over 75% of the world's mobile data traffic will be video. Current digital consumption behaviour is also very different from habits just a couple of years back. Digital Marketing provides reach, targeting and personalisation capabilities that have never existed before and thus, driving business impact with digital marketing is an extremely exciting topic to explore and discuss.

  • Track 1

    09:30 – 10:00

    by Director, Integrated Marketing Communications, The Coca-Cola Company

    In the age of the customer, the only way to stay competitive is by rethinking your traditional marketing practices and rules you are playing by. As the way customers understand, react to and accept companies has changed, marketers must take more risks and increasingly trust their intuition.

  • Track 1

    10:00 – 10:30

    by Manager, Ecommerce & Omnichannel, LEGO

    We all define key performance indicators, aka KPIs, for all campaigns we run. We measure these KPIs, optimise and hope to make better decisions for remaining campaigns. There are many tools that help us optimise as such i.e. Market Mix Modelling (MMM), simple tracking dashboards etc. But is this really enough? Are we missing out on anything? (‘the forest for the trees’) Optimising within our universe is great, but actively seeking opportunities and taking calculated risks to tap onto these new areas, takes courage but that’s what becomes a game changer driving high ROI and high growth business. Let’s deep dive with some examples.

  • 10:30 – 11:00

    AM Coffee Break

  • Track 2

    11:00 – 11:30

    by, Director, Digital Marketing & Media, Intel

    Today’s businesses are undergoing a digital transformation. The Internet of Things (IoT) is making smart homes, smart factories, and smart cities possible. Autonomous vehicles are changing the transportation industry. Artificial intelligence and machine learning are enabling predictive approaches to decision making and driving business insights.

    Jamshed will discuss how this digital transformation that is sweeping industries by storm would not be possible without data. Data is the enabler of new technologies and solutions. Data is where important and actionable business insights are derived.

  • Track 2

    11:30 – 12:00

    by Growth Lead, Voyagin

    With a range of startup experiences spanning across industries (e-commerce, finance, travel, software, f&b & logisitics), Rohit will be speaking about the commonalities between the approaches taken to grow these companies through various stages. Covering growth hacking principles popularised by Silicon Valley behemoths, Rohit will share his experiences with a data-driven marketing approach and the build-measure-learn loop. This will cover the processes of hypothesis generation, validation, experimentation and iteration- to 'hack' growth as a team or business unit and achieve exponential growth of your product or service.

  • Track 2

    12:00 – 12:45

    According to TSIA* research, out of their top performers, 100% had put a customer journey map into place. Their renewal rates were 10% higher and expansion rates 26% higher than companies who had not put a customer journey map into place. In the age of the customer, customer journey mapping and milestone data collection, analysis and actions are key for customer-centric companies. This session proposes a pragmatic framework for customer journey mapping, emphasising the required data across the journey milestones.

    *Technology Service Industry Association

  • 12:45 – 14:00

    Lunch Break

  • Track 3

    14:00 – 14:30

    by Digital Engagement Specialist, WWF

    In this presentation the Digital Engagement specialist from WWF will share with us how to integrate and maximise user experience, video marketing, social media, content strategies, mobile and publicity tactics to foster the customer journey play in Earth Hour 2018, which has been an influential global activity for many years and still continue to achieve self-breakthroughs.

  • Track 3

    14:30 – 15:00

    Nikhil will discuss the importance of attribution modelling and budgeting, as every company is spending a huge amount of money in digital marketing, but spending the right amount, at the right time, at the right platform is the key concern that all companies are still dealing with.

  • 15:00 – 15:30

    PM Coffee Break

  • Track 4

    15:30 – 16:00

    by APAC Head, Digital for Consumer Healthcare Businesses, Johnson & Johnson

    Companies are aware that the customer journey has changed and is likely to keep changing. More than ever before, it includes more touch points via different channels. Therefore when building a content marketing strategy, we need to work with the customer journey, mappings with touch points and buyer personas. It is important to focus on content that work for your customers and goals depending on the content they need at each possible stage in their overall journey. This presentation will address why a content strategy is in a way different for each buyer persona and ultimately each business.

  • Track 4

    16:00 – 16:30

    by Vice President, Advertising & Digital A + E Networks

    With the multitude of content on social and the many brands that choose to pay to promote content, it is becoming an increasingly crowded and noisy environment to reach social users. The power of a good photo, video or campaign can stand out from this crowd. This talk will discuss what successful brands are doing to achieve this.

  • Track 4

    16:30 – 17:00

    Make speed and firm acquaintance with peer Digital Marketing leaders and executives and have a key takeaway of secret recipes to organise and run a successful content marketing campaign?

    The speed networking session at the end of Day 1 will help you to expand network while sharing great insights.

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • Track 5

    09:00 – 09:30

    by Head of Marketing Communications, DHL

    Creating an unrivalled customer experience is an aspiration of every organisation today. Understanding the end-to-end customer journey and looking from the customer's point of view allows one to truly see where customer experience gaps are present and where opportunities lie.

    From early moments where a customer becomes aware of your brand to their post-purchase experience or further customer loyalty efforts- these multiple customer touch points are opportunities for an organisation to engage and build brand advocates.

    DHL eCommerce, a division of the world's leading logistics company Deutsche Post DHL Group, will share how they have built their marketing plans through understanding their customer journeys and employing various touchpoints to engage them: digital, social, email, media etc.

  • Track 5

    09:30 – 10:00

    by Managing Director, Jollychic

  • Track 5

    10:00 – 10:30

    by, Head of Global Digital Strategy, Innovation & Engagement, Nu Skin Enterprises

    In todays' digital era, marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. Steve will discuss the designing experience of this across entire user journeys.

  • Track 5

    10:30 – 11:00

    by Regional Marketing & Country Operations Head, HOOQ Singtel

    78% of businesses now have dedicated teams for their social media. This demonstrates that increasingly, organisations are acknowledging the power of social media to attract and engage customers. This talk will discuss the ins and outs of how to develop a successful marketing strategy to engage customers.

  • 11:00 – 11:20

    AM Coffee Break

  • Track 5

    11:20 – 11:50

    by, Head, Digital Transformation, Income

    In this talk, Juliana will discuss the obstacles faced and how they were overcome during Income's Journey on Digital Transformation.

  • Track 5

    11:50 – 12:20

    by Head of Digital Experience, BHP

    Michael will share his personal leadership journey and unpack the key principles he has used to develop and lead high performing teams through his digital expertise.

  • Track 5

    12:20 – 13:00

    Innovation & Strategy Director, Experian
    Vice President, A + E Networks
    Digital Marketing Director, Seng Hua Hng FoodStuffs
    Digital Transformation Director, AXA

    In this discussion, these digital leaders will discuss the necessity to execute change within the context of an end vision, how their companies were willing to take risks to achieve the growth that they did and what new trends are expected in the ever-changing world of marketing. They will also discuss the rise of chatbots and the future of messenger apps in the world of marketing.

  • 12:30 – 14:00

    Lunch

  • Track 7

    14:00 – 14:30

    by Head of Conversational Intelligence, HSBC

    Whether we think the future belongs to AI and robots, there is no denying that people are increasingly using messenger apps more than social networks. Facebook Messenger alone has 11,000 chatbots and as a marketer, this is something that can't be ignored. This talk will discuss how marketers are leveraging messaging apps and platforms by using chatbots and conversational AI to market their brand.

  • Track 7

    14:30 – 15:00

    by Chief Growth Officer, Talenta Group

    Blockchain and Bitcoin generated a lot of headlines and attention in 2017. There is a lot of interest, but a lot of misinformation on blockchain and its potential for the future. This presentation will explain and demystify blockchain technology, and its implications across industries and for marketers.

  • Track 7

    15:00 – 16:00

    This panel will discuss the impacts and implications of AI & Robotics on human marketing, the implications on sales and business development and understanding the interface between human and machine with respect to marketing.

  • 16:00 – 16:30

    End of Summit

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

This year's summit will be held at the spectacular Marina Bay Sands, filled with architectural wonder in the heart of thriving Singapore.

Forward Leading has negotiated a special room rate of SGD 350 / Night for you to stay at Singapore's landmark 5-star hotel and enjoy the Infinity Pool along your stay. Materialising the spectacular group discount is simply one click below.

Book your stay

Sponsors and Media Partners

We’re always looking for go-ahead, fascinating sponsors to align with our global leadership Summits which are packed full of senior connectivity potential. Our delegates are very select so we limit the number of sponsors for each of our Summits but if your values connect with ours, please reach out to Allan. We’d love to welcome you to our tribe!


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Tickets and Price

This is your opportunity to be part of Singapore’s foremost Digital Marketing Summit – to connect with global digital thought leaders, to learn new strategies that’ll gain big results and to maintain your digital leadership professionalism.

Because this is an exclusive event, tickets are limited. Reserve your place today. We’re looking forward to welcoming you.

Don't just take our word for it

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.