About

Singapore's most exclusive and influential Digital Marketing conference is coming back, so take your place alongside more than 100 senior marketers and digital strategists who are redesigning the future of digital marketing.

The Digital Marketing Leaders Summit offers you the opportunity to:

  • Be the first to discover future trends in global Digital Marketing
  • Enhance your understanding of the new technology that’s making the future happen today
  • Identify new opportunities to improve brand loyalty and customer engagement
  • Build your network of digital marketing leaders

Our Digital Marketing Leaders Summits have always been popular for good reason – but this will be the best yet!


Summit Topics Include:

  • Growth Marketing
  • Omni-channel marketing that works
  • Customer loyalty: how to earn it and keep it
  • How influencer marketing can create ROI: Big Data for big results
  • Getting your voice heard: how mobile can enhance your campaign

And much more...


What You’ll Gain:

MAINTAIN a reputation as a leader in Digital Marketing

LEARN the new skills, techniques and tools you’ll need for business growth

CREATE & DEVELOP your digital marketing and technology strategy

ENHANCE your professional network, with opportunities to network and collaborate with technology leaders and fellow senior executives

STRENGTHEN your professional development and gain certificate for professional excellence


Speakers

We’ve hand-picked our Digital Marketing Summit speakers for their expertise, experience and influence in digital technology and marketing strategy and they all have important, impactful things to say. We know that you’ll get a lot out of them.

The summit will gather the most influential, knowledgeable and innovative digital marketing leaders across the globe. But they also must have that “special something”; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and back – and win. We’ve found that this kind of person gives the best to our clients, and gets the best from them.

But we don’t know everybody. If you’re a maverick or an imagineer in the digital landscape, with proven, exciting results, please do consider becoming a Forward Leading speaker. Get in touch. We’d love to find out more about you. Reach out to Anika Gnaneswaran today!


Confirmed Speakers for 2018 include:

What to expect

Speakers Title

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

Agenda

We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain.

We have just released the initial agenda, please check back regularly for updates and the addition of new speakers and topics to the line-up!

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    by Head of Analytics & Platform Partnerships, Google

    People in Asia are transforming the internet and the playbook for how marketers should meet their needs. They're leading a global trend that prompts smartphone owners to reach for their devices an estimated 150 times a day.1 Many of these actions are basic—checking the time or seeing what friends are up to on social media—but then there are those moments that really matter: the I want-to-know, I-want-to-go, I want-to-do, and I want-to-buy moments. They can make or break your day. For marketers, they can also make or break a campaign.

  • 09:45 – 10:30

    by Growth Lead, Voyagin

    With a range of startup experiences spanning across industries (e-commerce, finance, travel, software, f&b & logisitics), Rohit will be speaking about the commonalities between the approaches taken to grow these companies through various stages. Covering growth hacking principles popularised by Silicon Valley behemoths, Rohit will share his experiences with a data-driven marketing approach and the build-measure-learn loop. This will cover the processes of hypothesis generation, validation, experimentation and iteration- to 'hack' growth as a team or business unit and achieve exponential growth of your product or service.

  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:45

    by Head of Digital, Global Business Marketing, Facebook

    We all want to run campaigns that reach all of the target audience, drive the right outcomes and deliver great results. Building impactful marketing needs a magical mix of planning, execution, measurement and optimisation. In addition, industry trends like the shift to mobile has transformed the consumer journey and made it more complex. More than 40% of online adults sometimes start an activity on one device only to finish it on another. The customer journey today is thus no longer linear, making it very challenging for marketers to reach customers at the right time and right place to deliver impact. By 2020, over 75% of the world's mobile data traffic will be video. Current digital consumption behaviour is also very different from habits just a couple of years back. Digital Marketing provides reach, targeting and personalisation capabilities that have never existed before and thus, driving business impact with digital marketing is an extremely exciting topic to explore and discuss.

  • 11:45 – 12:30

    by Digital Engagement Specialist, WWF

    In this presentation the Digital Engagement specialist from WWF will share with us how to integrate and maximise user experience, video marketing, social media, content strategies, mobile and publicity tactics to foster the customer journey play in Earth Hour 2018, which has been an influential global activity for many years and still continue to achieve self-breakthroughs.

  • 12:30 – 14:00

    Lunch Break

  • 14:00 – 14:30

    by Manager, Ecommerce & Omnichannel, LEGO

    We all define key performance indicators, aka KPIs, for all campaigns we run. We measure these KPIs, optimise and hope to make better decisions for remaining campaigns. There are many tools that help us optimise as such i.e. Market Mix Modelling (MMM), simple tracking dashboards etc. But is this really enough? Are we missing out on anything? (‘the forest for the trees’) Optimising within our universe is great, but actively seeking opportunities and taking calculated risks to tap onto these new areas, takes courage but that’s what becomes a game changer driving high ROI and high growth business. Let’s deep dive with some examples.

  • 14:30 – 15:00

    by APAC Head, Digital for Consumer Healthcare Businesses, Johnson & Johnson

  • 15:00 – 15:30

    PM Coffee Break

  • 15:30 – 16:00

    More to Come

  • 15:30 – 16:00

    Blockchain and Bitcoin generated a lot of headlines and attention in 2017. There is a lot of interest, but a lot of misinformation on blockchain and its potential for the future. This presentation will explain and demystify blockchain technology, and its implications across industries and for marketers.

  • 16:00 – 17:00

    by Director, Digital Marketing, Expedia
    Innovation & Strategy Director, Experian
    Head of Marketing, Grab

    We will bring together digital leaders from across industries to share with us their insights and real-world cases about their digital journeys, challenges and wisdoms to over-ride and stay ahead of the game.

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    by Head of Marketing Communications, DHL

    Creating an unrivalled customer experience is an aspiration of every organisation today. Understanding the end-to-end customer journey and looking from the customer’s point of view allows one to truly see where customer experience gaps are present and where opportunities lie.

    From early moments where a customer becomes aware of your brand to their post-purchase experience or further customer loyalty efforts – these multiple customer touchpoints are opportunities for an organization to engage and build brand advocates.

    DHL eCommerce, a division of the world’s leading logistics company Deutsche Post DHL Group, will share how they have built their marketing plans through understanding their customer journeys and employing various touchpoints to engage them: digital, social, email, media, etc.

  • 09:45 – 10:30

    by Regional Lead, Digital Marketing & Social Media, HP

  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:45

    by Digital Lead, Ecommerce & Marketing, Microsoft

    Understanding and improving the digital consumer journey (Microsoft's journey on how we work with retailers and etailers to ensure our products are found, understood, bought and loved)

  • 11:45 – 12:30

    by Head of Social Media Marketing, The Walt Disney Company

  • 12:30 – 14:00

    Lunch

  • 14:00 – 14:30

    by Regional Marketing & Country Operations Head, Singtel

  • 14:30 – 15:00

    by Director, Integrated Marketing Communications, The Coca-Cola Company

  • 15:00 – 15:30

    PM Coffee Break

  • 15:30 – 16:00

    by Head of Digital Experience, BHP

    Michael will share his personal leadership journey and unpack the key principles he has used to develop and lead high performing teams

  • 16:00 – 16:45

    More to Come

  • 16:45 – 17:00

    End of Summit

The Venue

This year's summit will be held at the spectacular Marina Bay Sands, filled with architectural wonder in the heart of thriving Singapore. Forward Leading has negotiated a special room rate of SGD 350 / Night for you to stay at Singapore's landmark 5-star hotel and enjoy the Infinity Pool along your stay.

To book your stay simply contacting the MBS Reservation Department either via email: group@marinabaysands.com or directly at telephone number: 65 6688 8889 prior to 10th August, 2018 and identifying yourself as attendees of the Forward Leading events.

Sponsors and Media Partners

We’re always looking for go-ahead, fascinating sponsors to align with our global leadership Summits which are packed full of senior connectivity potential. Our delegates are very select so we limit the number of sponsors for each of our Summits but if your values connect with ours, please reach out to Allan. We’d love to welcome you to our tribe!


Associate Sponsor

Media Partner

News Release Distribution Partner

Become a sponsor

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.