Agenda

Our Digital Marketing leaders have helped in putting together this years thought-provoking agenda!

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    Marketing strategy is more tightly aligned with business strategy than ever before and this places Kiran and his team in the centre of key business decisions.

    by Head of Marketing Partners Program,Facebook

  • 09:45 – 10:30

    Dr. Li is a seasoned technology leader with 15+ years experience of applying machine learning and data mining to real world problem, leveraging big data in a variety of areas including structure and unstructured search, rank and relevance, behavioural targeting and online advertising, retails and marketing, and risk management etc.

    by Chief Data Officer, Umeng+, Alibaba

  • 10:30 – 11:00

    Day 1 Morning Coffee Break - Network with attendees of both events.

  • 11:00 – 11:30

    In this session the speaker will talk about business disruption by answering questions like "What is happening in business environment?" and "What is a brand with legacy, like Coca-Cola and other similar brands need to do about this?"

    by Director, Digital & Customer Leadership,Coca-Cola

  • 11:30 – 12:00

    With the daily exchange of social conversation happening today, social media is no longer just a marketing channel. In this presentation, the speaker will introduce how to optimise the business with social media intelligence.

    by VP, Digital Experience,StarHub

  • 12:00 – 12:30

    In this presentation Yara will introduce their view of new customers and what they want, and how Skyscanner address the challenges brought up by new customers with technologies like chat and voice bots, personalised and relevant content etc. Yara also will introduce Skyscanner's journey from a traditional organisation to a growth organisation with culture of innovation and experimentation instilled.

    by Vice President,skyscanner

  • 14:00 – 14:30

    In this presentation Kanchi will be exploring answers to a few questions: What does social mean in today's time and age? How do brands stand out from the competition and what makes it a good social media strategy? How do you as a brand curate the right information for your social media platforms? The importance of understanding your target audience and targeting them at specific moments. Why moments are important in any form of marketing; what should you be looking at while working on your strategy?

    She also will share examples where social media activities coordinated by Spotify has been seen as a success and what should brands take away from today's session?

    by Social Media Lead,Spotify

  • 14:30 – 15:00

    In this presentation Namrata will be sharing how to build a customer-centric organisation using Digital as the Enabler.

    by Director, Head Customer & Digital,Prudential Assurance

  • 15:30 – 16:00

    In today’s mobile era, consumers are faced with information overload, resulting in most brand messages remaining unseen or disregarded. So how can brands cut through? Alex Vogler, who leads Digital Communications for Procter & Gamble’s portfolio of Beauty brands in Asia Pacific, shares how brand interactions are no different than human interactions, and what it takes to win the hearts & minds of people today illustrated by a wide range of examples ranging from politics to fast moving consumer goods.

    by Manager, Digital Marketing & Communications, APAC,P&G

  • 17:00 – 19:00

    Networking Drinks

  • 18:00 – 20:00

    Executive Dinner

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    In this presentation Maneesh will share his insights on how to turn marketing into a growth engine and offer suggestions on how to transform content marketing.

    by Executive Director, External Communications, APAC,Aon

  • 09:45 – 10:30

    In this presentation Luis will explore the following questions: What is Digital Transformation in Industrial terms?, Why does it Matter? The Paradigm and Culture Shift and GE's Path to Digital Industrial. After all the hype, is digital transformation really Happening? How are industrial players defining their own transformation and what’s next? He also will touch upon self-disruption, innovator challenges and share some use cases. Also there will be a Q&A session and Luis welcome questions of all types. If you are interested and would like to air your concern, prepare your questions and ready to discuss in-depth with Luis.

    by Chief Digital Officer, APAC,GE

  • 10:30 – 11:00

    Day 2 Morning Coffee Break - Network with attendees of both events.

  • 11:00 – 11:30

    Sid oversees management of all Digital, Social Media and Messaging platforms for WWF which amount to an audience of over 25 million followers. Developing the WWF brand into a topical, relevant and people focused brand while continue to further it's influence in the policy and business community is his over arching focus. In this presentation he will introduce how he is achieving this goal.

    by Global Director, Digital Engagement,WWF

  • 11:30 – 12:00

    Connected sales and marketing is a dream for every B2B marketer, magic happens when concept, capability & culture come together. In her presentation Aparna will share Microsoft’s Marketing transformation journey, learnings & outcomes.

    by Digital & Socialmedia Marketing Lead,Microsoft APAC

  • 12:00 – 13:00

    In this session three digital and marketing experts will share you how to steward the challenges of digital disruption and use digital thinking to reshape decision making and finally win over.

    Panel Speakers include: - VP, Digital Experience, StarHub - Director, Digital Transformation, AXA

  • 13:00 – 14:00

    Day 2 Lunch Break

  • 14:00 – 14:30

    Dennis is currently a Managing Director in UOB, and the Regional Head of the Digital Bank. In this presentation Dennis will share with the audience his unique vantage point in crafting a banking strategy for a digital world.

    by MD & Regional Head of Digital Banking,UOB

  • 14:30 – 17:00

    Agility is a $4 billion logistics company, and Mariam is the global head of marketing. Almost all their efforts are digital and they are investing heavily in this space. Overseeing the global brand, new brand development for subsidiaries, digital marketing strategy, public relations and social media, and internal communications, Mariam will introduce how do they formulate and roll out the content marketing in a digital age.

    by SVP, Marketing, Communications and CSR,Agility

  • 15:30 – 16:00

    During this session Sudhir will explore how to use digital data analytics to empower the retails markets, and how to build the right capabilities to optimise the web analytics and implement the right digital strategies in light of business analytics.

    by Guest Speaker, Expert of eBusiness Intelligence

  • 16:00 – 16:30

    English is the default language in the context for most of the social media platforms. However, globally popular internet products like Facebook, Google, Twitter and WhatsApp are currently banned in China. The Chinese Language world of social media is a completely different ecosystem. Many mainstream digital strategies lose their flares when in this unique market where Chinese is the dominant language. In this presentation Dr Koh will guide you through the following points about the Chinese Social Media Market: Volume and development of Chinese internet market; similarities and differences of Internet products in Chinese and English; a brief introduction to WeChat and its corresponding digital marketing strategy; a case study on Weibo, yet another major Chinese social media; successful case studies in Chinese Social Media: P&G and AliPay; and how to formulate Chinese social media marketing strategies.

    by Founder & Managing Director,Xinjiapo Yan (Singapore Eye)

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

Brilliant living and event experiences await you at the award-winning Singapore Marriott Tang Plaza Hotel. Forward Leading has negotiated a preferential room rate at the venue of SG$ 320 per night for your stay. To book a room simply follow the Special Reservation Link

Sponsors and Media Partners

If you are interested in joining our Sponsorship line-up please reach out Allan Ma today!

Associate Sponsor

Media Partner

News Release Distribution Partner

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Tickets and Price

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