Join us at Asia's most anticipated and influential Digital Marketing conference, taking your place alongside more than 100 senior marketers and digital strategists over 2 days of networking and learning.

Our Digital Marketing Leaders Summit have always been popular for good reason – but this will be the best in Indonesia yet!

The summit will gather the most influential, knowledgable and innovative digital strategists and marketers both regionally and across the globe. But they also must have that 'special something'; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and back- and win. We've found that these particular people can offer the best to our audience, and are able to get the best from them in return.

We believe true innovation comes from changing perspectives. Our speakers are hand-picked for their expertise, experience and influence in digital marketing and strategy, coming from a wide range of industries.

Confirmed Speakers Include:


We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain. Topics to be discussed include:

  • Digital in the South East Asia Market compared to the Western World

  • Growing a Digital Business

  • How to Overcome the Obstacles in Building a Brand

  • Key Building Blocks for a Successful Content Marketing Strategy

  • Replicating the Bricks & Mortar Experience Online

  • 08:00 – 08:50


  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    In order for businesses to stay ahead of the game and continue their success, they have to keep up with customer habits, behaviours and trends. This is especially relevant online, where businesses do have the luxury to track what is working and what is not for their customers and crucially, make positive changes quickly!

  • 09:45 – 10:30

    “Google it.” “Can you pass me some Kleenex?”

    These are just a couple of examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself.

    Yew will discuss what techniques and strategies brands use to achieve this.

  • 10:30 – 11:00

    Day 1 Morning Coffee Break

  • 11:00 – 11:45

    There is a revolution happening in the food and retail industries as technology becomes entwined with the lives of consumers. Digital Ordering makes it easy for modern consumers, who would rather tap or click to order than talk to someone on the phone. It fuels better sales for restaurants, since customers often take advantage of digital customisation options, driving higher ticket prices.

  • 11:45 – 12:30

    Knowing your consumer and product are key and should be the first steps before selling.

  • 12:30 – 14:00

    Day 1- Lunch

  • 12:30 – 13:00

    The digital economy is one of the few growth opportunities for businesses and society. With devices, data and people becoming more interconnected, the potential to increase productivity across industry through digital technology is huge.

  • 14:00 – 14:45

    Solving the product-market fit equation requires you to know why customers would want and use your product and how you are going to attract those customers to your product.

  • 14:45 – 15:30

    Content marketing is an investment that requires thoughtful strategy and planning. But when it’s done right, it’s dollar for dollar the most cost-effective way to generate new leads and gain loyal customers.

  • 15:30 – 16:00

    Day 1 Afternoon Coffee Break

  • 16:00 – 16:30

    Whether you are a fresh face to the industry or a seasoned marketing veteran, good is never good enough. You should constantly question campaign performance, researching and testing new ways to enhance your marketing strategy and exploring strategies to grow.

  • 16:30 – 17:00

    A recognisable and loved brand is one of the most valuable assets a company owns. Your brand is defined by a customer's overall perception of your company. Therefore, a successful brand must be consistent in communication and experience across many areas.

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50


  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    In this talk, Fransiscus will discuss the journey undertaken by Pepsico to enter and accelerate their business through an ecommerce channel.

  • 09:45 – 10:30

    The Body Shop aims to be “the most ethical and truly sustainable global business”. It has been shown that brands are missing out on £820 billion by not pushing sustainability.

    This throws up a number of questions for marketers. What defines sustainable? How sustainable is your brand? In short, does your brand actually have permission to ‘push’ sustainability?

    This presentation will discuss how 'The Body Shop' hopes to maintain their sustainability and what role marketing plays in this.

  • 10:30 – 11:00

    Day 2 Morning Coffee Break

  • 11:00 – 11:45

    Streaming services such as Netflix have already had a major impact on traditional TV advertising, but this does not mean that traditional broadcasting will become extinct, of course, as live programmes and high-profile sporting events will still draw millions of viewers to ‘the box’.

    However, it is no secret that advertising rates are dropping for TV more generally, with many marketers now moving their attention and budget towards digital instead. As a result, we will soon see digital programming overtaking traditional TV for marketing purposes.

    Brands that have not done so already must therefore embrace the transition to digital.

  • 11:45 – 12:30

    Indonesian consumers keenly spend their rising personal earnings on electronics and home appliances, striving for the personal comfort and entertainment that characterise a middle-class lifestyle in many parts of the world. Setting up shop in Southeast Asia's largest economy offers global manufacturers of consumer electronics the chance to tap rising demand in Indonesia and the wider region.

  • 12:30 – 13:00

    It is very important that your brand and business establish and maintain a very strong online presence to be competitive enough to reach out to targeted audiences. Traditional marketing rules does not necessarily apply in current scenarios. However, there are new markets and new doors of opportunities made available – that are only accessible through digital marketing channels. But with several Internet marketing tools available, which among these tools are the best and are worthy enough to focus on while they bring you steps closer to your business goals?

  • 13:00 – 14:00

    Day 2- Lunch

  • 14:00 – 14:45

    Property remains one of the most reliable forms of investment, even in the face of the changes brought about by the digital revolution, and it's unlikely that digital services will be replacing estate agents anytime soon. However they do have the power to change the way in which estate operates, with many opting to provide more affordable online-only services. In addition, digital services are valuable tools that make it easier for buyers and sellers to navigate the property market, and for estate agents to interact with their target audience.

  • 14:45 – 15:30

    The most important objective for any successful financial marketer is to focus on improving the customer experience across channels and with every communication. Touch-points such as mobile, video and social media continue to grow in importance, with the underlying need for improved data analytics being paramount.

  • 15:30 – 16:00

    Day 2 Afternoon Coffee Break

  • 16:00 – 17:00

    Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?

  • 17:00 – 18:00

    End of Summit

What to expect


Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.


An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.


A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.


A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

Nestled in the Golden Triangle of Jakarta, Crowne Plaza Jakarta is a five star hotel in Gatot Subroto Jakarta. A comfortable hotel in Jakarta strategically located close to Sudirman Business District, Jakarta Convention Centre and office buildings where multinational companies are located. Step into the white -marbled lobby of the Crowne Plaza Jakarta, with its grand sweeping staircase, where you rejuvenate with coffee and Indonesian sweets. Business is made easy at Crowne Plaza Jakarta, our 12 meeting rooms and a ballroom are perfectly designed for business or conference meeting. Ideal venues for every event in Central Jakarta. Enjoy energising drinks and snacks while you surf with wireless Internet in the atmospheric lobby.

Book your stay

Sponsors and Media Partners

We’re always looking for brilliant sponsors to align with our Global Leadership Summits which are packed full of senior business leaders. With a select group of senior delegates we limit the number of sponsors for each Summits, but if your values connect with ours, please reach out to Allan. We’d love to see you at an event soon.

Media Partner

News Release Distribution Partner

Become a sponsor

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Tickets and Price

The Digital Marketing Leaders Summit is Asia’s foremost Digital Marketing conference. Our delegates are Asia's leaders in Digital Marketing, Ecommerce and Strategy. Join them today.

Delegate numbers are limited so make sure you buy your ticket now to save on the Early Bird discount!

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Don't just take our word for it

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.