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Join us at Asia's most anticipated and influential Digital Marketing conference, taking your place alongside more than 100 senior marketers and digital strategists over 2 days of networking and learning.

Our Digital Marketing Leaders Summit have always been popular for good reason – but this will be the best in Indonesia yet!

The summit will gather the most influential, knowledgable and innovative digital strategists and marketers both regionally and across the globe. But they also must have that 'special something'; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and back- and win. We've found that these particular people can offer the best to our audience, and are able to get the best from them in return.

Agenda

We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain. Topics to be discussed include:

  • Digital in the South East Asia Market compared to the Western World

  • Growing a Digital Business

  • How to Overcome the Obstacles in Building a Brand

  • Key Building Blocks for a Successful Content Marketing Strategy

  • Replicating the Bricks & Mortar Experience Online

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    There is a revolution happening in the food and retail industries as technology becomes entwined with the lives of consumers. Digital Ordering makes it easy for modern consumers, who would rather tap or click to order than talk to someone on the phone. It fuels better sales for restaurants, since customers often take advantage of digital customisation options, driving higher ticket prices.

  • 09:45 – 10:15

    What is native Why it is effective Ad ecosystem MGID's approach Cases

  • 10:45 – 11:15

    Day 1 Morning Coffee Break

  • 11:00 – 11:30

    How Clevertap Leveraged Customer Lifecycle Management to Reach 8000+ Brands

  • 11:45 – 12:30

    Knowing your consumer and product are key and should be the first steps before selling.

  • 12:30 – 13:00

    The digital economy is one of the few growth opportunities for businesses and society. With devices, data and people becoming more interconnected, the potential to increase productivity across industry through digital technology is huge.

  • 13:00 – 14:00

    Day 1- Lunch

  • 14:00 – 14:45

    A hidden battle rages on… Bots vs Web Security Engineers.

    Bots today make up a significant volume of visits on websites from ecommerce to recruitment.

    What is their objective and how can we harness the power of AI-driven massive online data collection to drive better business results?

    Case studies from a self-confessed enterprise-level bot master.

  • 14:45 – 15:30

    The most important objective for any successful financial marketer is to focus on improving the customer experience across channels and with every communication. Touch-points such as mobile, video and social media continue to grow in importance, with the underlying need for improved data analytics being paramount.

  • 15:30 – 16:00

    Day 1 Afternoon Coffee Break

  • 16:00 – 16:30

    Whether you are a fresh face to the industry or a seasoned marketing veteran, good is never good enough. You should constantly question campaign performance, researching and testing new ways to enhance your marketing strategy and exploring strategies to grow.

  • 16:30 – 17:00

    Fireside: Digital Transformation Journey

  • 17:30 – 19:00

    Networking Drinks

  • 08:45 – 09:20

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    In this talk, Fransiscus will discuss the journey undertaken by Pepsico to enter and accelerate their business through an ecommerce channel.

  • 09:45 – 10:30

    Content Quality in the Digital Era

  • 11:00 – 11:45

    Streaming services such as Netflix have already had a major impact on traditional TV advertising, but this does not mean that traditional broadcasting will become extinct, of course, as live programmes and high-profile sporting events will still draw millions of viewers to ‘the box’.

    However, it is no secret that advertising rates are dropping for TV more generally, with many marketers now moving their attention and budget towards digital instead. As a result, we will soon see digital programming overtaking traditional TV for marketing purposes.

    Brands that have not done so already must therefore embrace the transition to digital.

  • 11:45 – 12:30

    Indonesian consumers keenly spend their rising personal earnings on electronics and home appliances, striving for the personal comfort and entertainment that characterise a middle-class lifestyle in many parts of the world. Setting up shop in Southeast Asia's largest economy offers global manufacturers of consumer electronics the chance to tap rising demand in Indonesia and the wider region.

  • 12:30 – 13:00

    It is very important that your brand and business establish and maintain a very strong online presence to be competitive enough to reach out to targeted audiences. Traditional marketing rules does not necessarily apply in current scenarios. However, there are new markets and new doors of opportunities made available – that are only accessible through digital marketing channels. But with several Internet marketing tools available, which among these tools are the best and are worthy enough to focus on while they bring you steps closer to your business goals?

  • 13:00 – 14:00

    Day 2- Lunch

  • 14:00 – 14:45

    Danaprospera.id will become the first digital transformation project that will create the new smart migration system between investors and the millennial in financial technology sector in Indonesia. Danaprospera.id brings together capital owners and small business owners, where capital owners can participate advancing the small and medium business sector.

  • 14:45 – 15:30

    • How modern consumers rely on digital platforms for discovery & purchases.
    • Voucher mechanism: Why it continues to thrive today and complement offline businesses?
    • Innovate the payment experience: How to tie cashless payments with loyalty
  • 15:30 – 16:00

    Day 2 Afternoon Coffee Break

Don't just take our word for it

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

Partners

We’re always looking for brilliant sponsors to align with our Global Leadership Summits which are packed full of senior business leaders. With a select group of senior delegates we limit the number of sponsors for each Summits, but if your values connect with ours, please reach out to Allan. We’d love to see you at an event soon.

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The Venue

Nestled in Golden Triangle of Jakarta, Crowne Plaza Jakarta is a five star hotel in Gatot Subroto Jakarta. A comfortable hotel in Jakarta strategically located close to Sudirman Business District, Jakarta Convention Center and office buildings where multinational companies are located.

Forward Leading has negotiated a special room rate for its guests to stay at the hotel. Please use the link below to make the reservation using Corporate ID: 99801505. Check the smoking option for room-only rate or uncheck smoking option for room rate with breakfast.

Book your stay

Tickets and Price

The Digital Marketing Leaders Summit is Asia’s foremost Digital Marketing conference. Our delegates are Asia's leaders in Digital Marketing, Ecommerce and Strategy. Join them today.

Delegate numbers are limited so make sure you buy your ticket now to save on the Early Bird discount!

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