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The Digital Marketing Leaders Summit is the region’s leading event where ambitious marketers can discover, learn and experience the future of marketing and emerging technologies. This year the summit brings together 150 in-house creative marketers, digital evangelist and strategists from a wide range of industries.

Key topics include:

  • Data-Driven Marketing Strategy
  • Martech
  • Personalised Customer Journeys
  • Emotive Storytelling & Engaging Social Content
  • Brand Purpose & Experience
  • E-commerce & Omni-Channel Retail
  • VR & AR in Marketing

Confirmed speakers include:

Agenda

The agenda is developed based on in-depth market research taken directly from senior experts in the industry, to ensure the sessions are relevant to your interests. There are keynotes, panel discussions, networking lunches and drinks designed to maximise your experience.

  • 08:00 – 08:50

    Registration & breakfast

  • 08:50 – 09:00

    Chairperson opening remarks

  • Digital Disruption in Hong Kong Today

    09:00 – 09:20

    • A look into the current level of Digital Marketing in Hong Kong today

    • A fast-paced tour past the hype to find the 10 trends that will driving real change in digital marketing next year

    • Unlocking the untapped potential and opportunities in Asia's digital economy

  • Digital Disruption in Hong Kong Today

    09:20 – 09:50

    • A look into the behavioural shifts of the modern consumer and how they consume products

    • Combining tech and media to create unique experiences and enrich consumer-brand relationships

    • Reviewing the structure of your organisation to align with consumer habits

    • Integrating AI into your business as part of you digital transformation initiative

  • Digital Disruption in Hong Kong Today

    09:50 – 10:20

    • The benefits of re-purposing content for more traction
    • Learn how to re-purpose your existing content and reallocate resources to align with new generation demand and constant digital changes
    • Boosting SEO, reaching new audiences and reinforcing your message by re-purposing content
    • Identifying content that deserves re-purposing – quality and relevance
  • Social session

    10:20 – 10:30

    Speed Networking Session

  • 10:30 – 11:00

    AM networking coffee break

  • Brand Persona & Purpose

    11:00 – 11:30

    Attend this session to understand the importance of authenticity as the key to:

    • standing out in an overcrowded digital landscape

    • to building meaningful consumer relationships

    • increasing customer retention, loyalty and advocacy

    • encouraging user generated content

    • elevating your brand over the competition

    • giving substance to your business, identity and purpose

  • Brand Persona & Purpose

    11:30 – 12:00

    • HK Tramways’ current brand status and business situations

    • Reasons for a Brand Transformation

    • Why Partnership Marketing

    • Partners’ selection criterion

    • How could Partnership Marketing benefit the company in terms of brand images and revenue generation

  • Brand Persona & Purpose

    12:00 – 12:45

    • The importance of re-branding in the digital era: challenges and opportunities
    • Successful re-branding strategies for connecting with a digital audience
    • How to re-brand whilst maintaining your identity in a pool of new variables
  • Mindfulness session

    12:45 – 13:00

    Bring mindfulness into your wellness

  • 13:00 – 14:00

    Networking lunch break

  • E-commerce in a Mobile First Era

    14:00 – 14:30

    Huge opportunities await brands prepared to win over the Asian consumer, adapt to the local market nuances and put strategies in place which effectively adjust to a dynamic, mobile centric e-commerce environment.

    • Key characteristics of the APAC e-commerce landscape and strategies to succeed
    • Planning and executing your market-entry
    • Building your e-commerce digital backbone

    Content Marketing - Social Media & Video

    14:00 – 14:30

    • How do MSHK define the strategic positions and business objectives for Content

    • 3 stages of content funnel - Transform ideas into a series of video content is the key for growth and engagement

    • Demonstrate 3 types of measurement in the Content revenue engine with the proof

  • E-commerce in a Mobile First Era

    14:30 – 15:00

    • Harnessing the power of mobile and social commerce for growth
    • Strategies to adapt your e-commerce actions to mobile navigation
    • Mobile apps as a vehicle for driving brand loyalty
    • Acquiring mobile customers using personalised messaging and content

    Content Marketing - Social Media & Video

    14:30 – 15:00

    • Leveraging influencer audiences to maximise traction
    • Harnessing all content mediums to generate high engagement across all channels
    • The power of video in increasing customer engagement
    • Real-time connections, engage with users directly
  • 15:00 – 15:30

    PM networking coffee break

  • Omni-channel Retail

    15:30 – 16:00

    • What it means to create an omni-channel strategy
    • The challenges of meeting omni-channel demands and how to deal with them
    • Strategies for creating a unified, seamless experience between shops and digital channels
    • Using o2o retail to drive the in-store customer experience

    Content Marketing - Social Media & Video

    15:30 – 16:00

    • What is social commerce and why should you incorporate it into your business strategy

    • Understanding the challenges and benefits of social commerce

    • High quality content and personalisation for maximised engagement

    • Strategic selection of social media platforms and understanding their differences

    • The importance of establishing trust and transparency

    • Enhancing the purchase experience - replacing friction with a seamless customer experience

  • Omni-channel Retail

    16:00 – 16:30

    Some leading Luxury Companies are today among the best players to adopt digital technologies and combine them with their traditional distribution channels hence creating seamless luxury omni-channel experiences, across multiple spaces and contact points, boosting their eCommerce activities, retail sales and market values. Meng LIM will be showing a few OTO and Omni-channel Best Practices combining eCommerce, digital Marketing, digital Branding and traditional channels adopted by some Top Global Luxury Brands.

    Content Marketing - Social Media & Video

    16:00 – 17:00

    • Long term vs short term content marketing strategies – benefits and pitfalls

    • Adding value to customers with curated content

    • Growth by content: driving massive traffic without a big budget

    • Measuring the effectiveness of your content marketing efforts

    • Prioritising content that drives revenue

  • Omni-channel Retail

    16:30 – 17:00

    • Launching one product across various markets using different platforms
    • Tackling regional preferences and behaviour with personalisation
    • Maintaining global consistency with localised content
    • Competing with China
  • 17:00 – 17:10

    Closing remarks from chair

  • 17:10 – 19:00

    Networking Drinks

  • 08:30 – 09:20

    Registration & breakfast

  • 09:20 – 09:30

    Chairperson opening remarks

  • Influencer Marketing

    09:30 – 10:00

    • Learn the benefits and challenges of growing your brand using influencers

    • The power of influencer partnerships in communicating your brand’s message

    • A look into micro influencers in Asia

    • Transparency as a vital aspect for growing your brand with influencers

  • Influencer Marketing

    10:00 – 10:30

    • Building influencer partnerships that are both creative and strategic and will deliver on your messaging and campaign goals

    • Determining when and what to speak out on as a brand

    • Learn what makes someone influential and able to deliver your message and drive ROI for your brand

    • Leveraging your brand’s story and target audiences to guide your influencer strategy

  • 10:30 – 11:00

    Networking coffee break

  • Content Marketing - Global vs. Local

    11:00 – 11:30

    • Identifying different preferences, habits and cultural sensitivities throughout Asia

    • Adapting your marketing strategies for a market-to-market approach

    • Extracting useful consumer data to better understand consumer behaviour, personality and ever-changing desires

    • Utilising local channels in Asia, wechat, weibo etc

  • Content Marketing - Global vs. Local

    11:30 – 12:15

    • The importance of localisation when tapping into foreign markets and making a good first impression • Connecting with a new market and building trust and acceptance • Incorporating local-cultural sensitivities, values, emotions and language to avoid offending your customers • Maintaining global consistency and brand persona whilst localising content

  • 12:15 – 13:15

    Networking lunch break

  • 13:15 – 13:30

    Mindfulness for your wellness

  • CRM for Customer Engagement

    13:30 – 14:00

    • The benefits of CRM and why is it the key to an enhanced customer experience

    • Using CRM to harness online and offline consumer data to obtain a 360-degree view of customers

    • The role of CRM in nurturing the lead generation process

    • Strengthening customer relationships, increasing acquisition and retention with CRM

    Re-constructing the Customer Journey

    13:30 – 14:00

    • Identify the ways in which Asian consumers differ from the western consumer?

    • Tips for engaging and impressing the Asian consumer throughout the customer journey

    • Best loyalty program strategies for the Asian market

  • CRM for Customer Engagement

    14:00 – 14:30

    • Identifying which CRM software is best for you and how to integrate it into your e-commerce platform

    • Developing a vision and overall strategy to extract the most from your CRM investment

    • Maximising the impact of your CRM through customisation

    • Making CRM the foundation of your customer engagement strategy

    Re-constructing the Customer Journey

    14:00 – 14:30

    • Identify how the customer experience has changed in the age of digitalisation

    • The integration of technologies such as CRM in providing deeper insights into the modern consumer, allowing businesses to stay one step ahead

    • Combining data with technology to create personalised, tailored content to increase engagement, acquisition and retention

  • CRM for Customer Engagement

    14:30 – 15:00

    • Unlocking the connection of digital platform with customers that underpins business opportunities

    • Leveraging digital CRM solution with personalisation

    • Sharing Big Data application in key aspects of O+O retail model

    Re-constructing the Customer Journey

    14:30 – 15:00

    • Leveraging AI-driven insights to get a detailed picture of your consumers

    • Using AI and data analysis to segment consumers across-channels and target them based on specific attributes

    • Unlocking growth at an unprecedented scale using AI

    • Harnessing AI to gain a competitive advantage

  • 15:00 – 15:30

    Networking coffee break

  • AR, VR & Voice

    15:30 – 16:00

    • A look into how will AR and VR continue to meet new, digitally advanced consumer needs?

    • The growing importance of memorable experiences using immersive technology in increasing retention

    • Taking customer engagement to the next by removing the constraints of the physical world

    Customer Experience: Brand Loyalty

    15:30 – 16:00

    • Humanising the digital customer experience in the age machines to secure customer retention

    • The role of emotions and senses in consumer decision making

    • Combing human touch and digital to address consumer evolving needs

    • Strategies to release in-depth, good quality, relatable content frequently

  • AR, VR & Voice

    16:00 – 16:30

    • Challenges and opportunities of using chatbots for customer engagement

    • The role of chatbots as a direct line to your audience

    • Using bots to crease a seamless customer experience, leading to sales and growth

    • Maintaining the human touch using bots -why character and personality is vital

    Customer Experience: Brand Loyalty

    16:00 – 17:00

    With shopper behaviour evolving alongside rapid technological advances, what factors do you need to consider for increased customer retention:

    • using data-driven technologies to help support customer loyalty with targeting and personalisation
    • the importance of becoming an agile and customer-centric brand
    • understanding the needs of your consumer, to serve them quicker and anticipate future needs
    • the importance of transparency and maintaining the human touch
  • AR, VR & Voice

    16:30 – 17:00

    • Benefits and challenges of incorporating AR/VR

    • Incorporating AR into small businesses

    • Creating digital experiences which simulate the in-store experience

    • Reaching and engaging with customers in through immersive technology for acquisition

  • 17:00 – 17:10

    Closing remarks from chair

Don't just take our word for it

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

  • The best conference I have attended this year. You have kept it the right size, had the right list of experts and most importantly the discussions were mostly enriching and to the point.

    VP, Global Commercial and Merchant Data Science, American Express, Hong Kong

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The Venue

Hyatt Regency Hong Kong, Tsim Sha Tsui offers contemporary event and meeting venue in the heart of the city with a direct connection to two MTR stations. The pillar-less ballroom and meeting venues are suitable for business meetings and social gatherings, while the experienced culinary team and event experts are to provide effective hotel catering options as well as event planning and state of the art audiovisual supports, to ensure the perfect balance of business and comfort.

The Forward Leading guests will have a special rate of HKD 1280 / night to enjoy luxury accommodation with modern amenities which can be found nowhere else. Book your stay using the link below to enjoy the special group discount.

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Tickets and Price

Join 150 like-minded peers at the Digital Marketing Leaders Summit in Hong Kong, hear from more than 30 industry experts and bring immediate actionable insights to your business.

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