Following its success in Sydney, Boston and Singapore, the Digital Marketing Leaders Summit that has been rated as the conference with "the highest caliber experts and the best insights and content" is coming to Hong Kong! Take your place alongside more than 100 senior marketers, digital strategists and innovators who are redesigning the future of digital marketing.

Confirmed Speakers include:

The summit will gather the most influential, knowledgeable and innovative digital marketing leaders across the globe. But they also must have that “special something”; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and back – and win. We’ve found that this kind of person gives the best to our clients, and gets the best from them.

Agenda

We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain. Keep checking back for more updates!

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    by Senior Manager, Strategic Marketing, eBay

    Candace will focus on the role of ecommerce and its trends and how to use big data to manage your inventory and ROI.

  • 09:45 – 10:30

    From internet companies to consumer goods companies, growth is one of the hottest topics. Mobike grew to it's first 20 million daily transactions in 11 months, Wechat grew to it's first 100 million users in 433 days. Eric will share some learnings behind the unbelievable growth journey as his experiences in traditional consumer goods companies will aid him in abstracting some methodologies feasible across industries.

  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:45

    by Chief Content Officer, Hong Kong Esports

    What does it take to build and lead a growing network of video game media properties in Southeast Asia? Chris will discuss the methods and marketing techniques he uses to make sure the game world stays ahead of it's game.

  • 11:45 – 12:30

    by Global Lead, Web, E-commerce & Digital Technology, TCL

    Customers spend anywhere from 20-40% more on companies that engage with them on social media. In fact, 60% of consumers that post a complaint on social media expect a response in less than 60 minutes. You’ve got one hour to notice and respond. And if you don’t, 88% of them are unlikely to buy from you again or recommend you to friends and family. So this talk will discuss the importance of social listening and understanding what new trends are happening around you and implementing them in time.

  • 12:30 – 14:00

    Lunch

  • 13:30 – 14:15

    by Digital & End Customer Marketing Director, Jabra GN

    The modern customer demands to be treated as an individual; for their digital experiences and communications to be personalised and highly-relevant, and catered to match their specific needs, interests, and preferences. And while customer expectations are increasingly reaching all-time highs, their patience and tolerance for sub-par experiences are at all-time lows. As a customer, if you don’t give me the quality experience I expect; exactly what I want, how, when and where I want to experience it, I’ll simply get it from someone else who will.
    This talk will focus on how to ensure your digital strategy is on par with customer needs.

  • 14:15 – 15:00

    This panel will look at how to develop User Acquisition strategies including: - Looking at data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers -How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understanding customer journeys, personalisation for conversion, deals and promotions, simplifying checkout. - How to retain and nurture customers - Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, how to continually listen to customers,

  • 15:00 – 15:30

    PM Coffee Break

  • 15:30 – 16:00

    by Vice President, Marketing, Remote Lands

    As marketers, we all know that SEM, social media optimisation, brand development etc are essential to the growth of a company. But what are the steps to take once you are aware of these components?This talk will discuss the pivotal steps necessary to ensure you don't miss out on all the marketing opportunities open to your brand.

  • 16:00 – 17:00

    Have you heard of growth hacking and have you begun to use it in your marketing strategies?

    There is a revolution taking place in the world of startup growth, and the brands that get behind it will have a competitive advantage over their competitors. This session will help people understand this new phenomenon.

    Prepare yourselves to think hard about questions such as: What is growth hacking?
    What are the best cases of growth hacking?
    How would you use this in your marketing strategy?
    What are the biggest challenges posed by growth hacking?

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    by Head, Global Marketing, South China Morning Post

    Most marketers are familiar with Search Engine Optimisation (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by businesses looking to maximise their reach online is Social Media Optimisation (SMO). In this presentation Mi will address the best ways to optimise your social media.

  • 09:45 – 10:30

    by Chief Marketing Officer, Multek

    WeChat is a powerful, all-purpose platform for social media, content marketing, m-commerce, and other transactions. Any company targeting Chinese customers in and outside of China would be remiss in not having WeChat as part of their Digital Marketing mix – especially Multi-National Corporations or other non-Chinese companies looking to grow in China.

    This talk will share how Multek, a B2B manufacturer of printed circuits founded in the 1970’s, significantly elevated its use of WeChat in order to address some real challenges common to many businesses. In addition, the presentation will share, at a high level, how Multek’s marketing function operates -- what channels or media the company uses, how the team is organized, and what other marketing/communication services it provides internally.

  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:45

    by Group Head, Advertising, Sponsorship & Brand Activation, UBS

    Think about when you first start a business. Nobody knows who you are and they definitely aren’t aware of your brand. Your brand is effectively lifeless. And it needs to be ‘activated’ before it can be of any use. But it doesn’t just apply to new brands. If a business wants to rebrand itself it can’t just make a few changes and hope people notice. It needs to go through the process of switching people’s minds over to the new brand and making them aware of it.

  • 11:45 – 12:30

    AI technologies are likely to provide new market opportunities and competitive advantage to a number of different industries. Perceptive organisations are already investing in proof of concept studies to determine whether there are opportunities to benefit from AI. However is AI a good path to go down for all industries?

  • 12:30 – 13:30

    Lunch

  • 14:00 – 14:45

    by Director, Insights & Marketing, Sony Music Entertainment

    Few industries understand the need to evolve more than music. From vinyl to Tidal, music has completely changed in the last few decades. In less than half a lifetime, we went from mind-numbingly slow dial-up to being tapped into the Internet constantly, across a variety of devices and mediums. This has made it possible for the music industry to be open to many more people than it otherwise would've been able to. So how do you promote music through digital marketing?

  • 14:45 – 15:30

    by Marketing Director, CompareAsia Group

    Building a successful marketing campaign is reliant on devising and implementing both local and regional strategies to achieve key KPIs including SEO content, social, email, events and partnerships. All of these components together are what can make or break your marketing campaign. In this talk, Ann will discuss what steps to take to ensure you get 100% out of your marketing strategies.

  • 15:30 – 16:30

    This panel will discuss the impacts and implications that trends during 2018 have had on marketing, the implications on sales and business development and what to expect in the world of digital marketing for 2019.

  • 16:30 – 17:00

    More to Come

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

Nestled in the heart of the bustling shopping, business and entertainment district of Tsimshatsui East, the award-winning InterContinental Grand Stanford Hong Kong offers sophistication and heritage amidst the breath-taking view of Victoria Harbour. The luxuriously appointed guest rooms and suites, the excellent meeting and event facilities in a comfortable setting as well as a host of world-class restaurants make it the perfect choice for business and leisure travellers alike.

We have negotiated a special room rates of HK$1,600 for you to stay at the hotel. To reserve your stay please fill up The Reservation Form and send to Reservations@icgrandstanford.com and copy in Alvin So: Alvin.so@icgrandstanford.com

Book your stay

Sponsors and Media Partners

We’re always looking for go-ahead, fascinating sponsors to align with our global leadership Summits which are packed full of senior connectivity potential. Our delegates are very select so we limit the number of sponsors for each of our Summits but if your values connect with ours, please reach out to Allan. We’d love to welcome you to our tribe!

Exhibitor

Media Partner

News Release Distribution Partner

Become a sponsor

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Tickets and Price

This is your opportunity to be part of Hong Kong’s foremost Digital Marketing Summit – to connect with global digital thought leaders, to learn new strategies that’ll gain big results and to maintain your digital leadership professionalism.

Don't just take our word for it

  • I enjoyed the Summit. Speakers were fantastic - knowledgeable, engaging, from a diverse range of industries, and nice mix of B2C + B2B which is rare. Many thanks for having me along for the two days definitely on my radar for next year

    ­Deanie Sultana, Nielson, Singapore

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.