Join us at Boston' most exclusive and influential Digital Marketing conference, taking your place alongside more than 100 senior marketers and digital strategists over 2 days of networking and learning.

The Digital Marketing Leaders Summit offers you the opportunity to:

  • Learn and discover about the future trends within Digital Marketing
  • Enhance your understanding of the new technology that is available to marketers
  • Identify new opportunities to improve brand loyalty and customer engagement
  • Build and expand your network

Our Digital Marketing Leaders Summits have always been popular for good reason – but this will be the best yet!


Summit Topics Include:

  • Measuring ROI - How to prove the real effectiveness of campaigns
  • Native advertising and the growth of smart content
  • Content consolidation and influencer marketing
  • The growth correlation of Mobile and Video
  • Can chatbots move just from customer service to social integration
  • Should your marketing feel like one big story?

And much more...


What You’ll Gain:

LEARN the new skills, techniques and tools you’ll need for business growth

CREATE & DEVELOP your Digital Marketing and technology strategy

ENHANCE your professional network, with opportunities to network and collaborate with marketing leaders and fellow senior executives

STRENGTHEN your professional development and gain certificate of professional excellence


Our speakers have been hand-picked for their expertise, experience and influence within the digital marketing sphere. They have the stories and case studies to share that will leave you with actionable insight for your return to work.

The digital marketing forum gathers some of the most influential, knowledgeable and innovative digital marketing leaders into one room. But they also have the ability to share in a way that allows you to get more from your standard presentation.

If you see yourself as somebody you fits the mould of our speaker demographic we’d love to find out more about you. Reach out to Pearl Cheng today!


Speakers include:

Agenda

We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain.

We’re just finalising this year’s agenda but please check back soon for the full agenda.

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    by President, Sheknows Media

    The value of media to advertisers has historically been measured by quality of audience and quality of content. The concept is that a high-quality environment produces a positive consumer perception of the adjacent brand. At its core, the premise is that a brand is defined, in part, by the company it keeps and the content it produces.

    Yet, as an industry, we have not produced and automated mechanism to ensure that the company a brand keeps- article by article- represents its core values. We have spawned a full industry of branded content that produces its own editorial context.

  • 09:45 – 10:30

    by Senior Director, Marketing & Demand Generation, Comcast

  • 10:30 – 11:00

    Day 1 Morning Coffee Break - Network with attendees of both events.

  • 11:00 – 11:30

    by Manager, Technical Product Marketing, Bose

  • 11:30 – 12:00

    by Head of Branded Content for Video, Complex

  • 12:00 – 12:30

    by, Director, Marketing, Social Media & Video, Leading Beauty Retailer

    Devon will be talking about creating content and campaign strategies for both large scale and small scale marketing campaigns.

  • 12:30 – 13:00

    by Senior Team Head, Digital Marketing, PUMA

  • 14:00 – 14:30

    by Director, Digital Marketing, Fox Searchlight Pictures

  • 14:30 – 15:00

    by Director, Marketing & Global Products, Mastercard

  • 15:30 – 16:00

    by, Global Managing Director

  • 16:00 – 17:00

    How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understanding customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts.

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    by Director, Social Media, Monster

    Customers trust brands and advertising less and less every year. We know that creativity is a must if we want to create 'thumb-stopping' content and stand out from our competitors. And we know creativity drives real business value. But if you're not paying attention to what your prospects and customers say, think, feel, and do- then you're setting yourself up for failure. We'll dive into pre-campaign signals, active optimisation, and post- campaign analysis, each of which will help us to tell better stories across social media.

  • 09:45 – 10:30

    by Creative Strategist, Google

    Exploring how people are using digital media from a behavioral standpoint, this talk will present 6 large scale trends. The focus will be on why users behave as they do and how brands and marketers can provide value to users in ways that transcend traditional digital advertising. The research presented is a partnership between Google and anthropologists and sociologists who study online behaviors.

  • 10:30 – 11:00

    Day 2 Morning Coffee Break - Network with attendees of both events.

  • 11:00 – 11:30

    by, Director, Digital Marketing Services, Berkshire Hathaway Home Services

    Website analytics tools tell us what happened, but they don’t explain why it happened. The numbers don’t always speak as loudly as they could because they’re missing context – the piece of information that changes the reaction to your report from “So what?” to “I get it now!” This talk will take a data point from Google Analytics and pose a series of follow-up questions to weave a narrative that provides actionable business insights.

  • 11:30 – 12:00

    by Senior Director, Brand Communications, adidas (honouring non-compete)

    Consumers like you are no longer just consuming. They are creators, producers and conspirators of global brands. Digital has accelerated the evolution of marketing from interruptions to connections and real relationships. Today, people live in communities and tribes. The idea of collaboration seems to be at the heart of the new era of marketing. As a result, content plays a critical role in building emotional connections with your audience and it is a powerful tool for meaningful storytelling. Giving consumers a strong sense of belonging, becoming advocates and a powerful voice for your brand.

  • 12:00 – 12:30

    by Chief Content Officer, American Media Inc.

  • 13:30 – 14:00

    by Executive Director of Marketing & Communications, Brandeis University

    In its first-ever comprehensive online advertising campaign, Brandeis International Business School set out to test a new strategy and tactics. The goals: to increase brand awareness and drive interest among prospective students for enrolling into its globally-focused graduate business programs. Learn how a variety of emerging and traditional advertising platforms were used, from streaming audio and podcast placements to social media, as well as more traditional programmatic and search engine marketing programs. This sessions will explore, evaluate and share lessons learned from the campaign which sought to achieve a balance of engaging through emotional resonance and culminating with direct response.

  • 14:00 – 14:30

    by Senior Director, Global Brand Strategy & Marketing, Hasbro

  • 14:30 – 15:30

    How to develop user acquisition strategies, turn users into customers and how to retain and nurture customers.

  • 15:00 – 15:30

    Day 2 Afternoon Coffee Break

  • 15:30 – 16:00

    Day 2 Afternoon Coffee Break

  • 16:30 – 17:00

    End of Summit

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

This year's Summit will be held at the Boston Marriott Long Wharf. This 4-star, exclusive Boston Harbour retreat offers hospitality at its finest and a full range of luxury facilities.

Don't miss out on excellent room rates for our Summit delegates. Click the exclusive** Digital Marketing Leaders Summit Reservation Link** to book your stay.

Book your stay

Sponsors and Media Partners

We’re always looking for brilliant sponsors to align with our global leadership Summits which are packed full of senior business leaders. With a select group of senior delegates we limit the number of sponsors for each Summits, but if your values connect with ours, please reach out to Allan. We’d love to see you at an event soon.


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Tickets and Price

This is your opportunity to be part of American's foremost Digital Marketing Summit – to connect with global digital thought leaders, to learn new strategies that’ll gain big results and to maintain your digital leadership professionalism.

Because this is an exclusive event, tickets are limited. Reserve your place today. We’re looking forward to welcoming you.

If you sign up before May 5th 2018, enjoy an exclusive Early Bird discount.

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.