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Registration is now open to our 2020 Forward Marketing Summit Singapore! Click here to learn more.


Join us at Asia's most anticipated Data & Analytics Leaders Summit and take your place alongside more than 100 industry leaders from across the business spectrum. This 2-day conference, packed with a series of pitch-free keynotes, stimulating panels and plenty of networking opportunities, will have you walking away with all the skills you need to successfully implement AI, Big Data & Analytics into your business, whilst growing your professional network.

See the full speaker line-up


The agenda consists of experts and leaders from a range of different industries and functions. You can expect a variety of topics, sessions and networking opportunities that will really maximise your time.

Agenda highlights include:

  • Advanced Analysis in Actions: technologies, tools and applications

  • Bringing the Power of data to Financial Planning: gain significant cost advantages not only with data technologies but also data mindsets

  • Comprehending Customers: understand your customer needs for ultimate satisfaction and loyalty

  • Data Intelligence for Decision Making in Revenue and Operational Management

Please check back regularly for any updates regarding new speakers and more insightful presentations.

  • 08:30 – 09:20


  • 09:20 – 09:30

    Chairperson Overview

  • 09:30 – 10:00

    New product development in healthcare industry is very complex, highly regulated and does not come with inherent risks. Samir Kagrana will share his experiences and perspective in using Data & Analytics to identify the risks and integrating them in commercial decisions.

  • 10:00 – 10:30

    A Google search on Personalisation would return 1000s of result, perhaps. But Personalisation is about looking at thousands of customer with an n=1 lens.

    Come and understand how organisations today can achieve Personalisation @Scale!

  • 10:30 – 11:00

    Before the lunch of the day, let's break the ice and do a speed networking.

    Task 1 - Introduce Yourself

    Task 2 - What do you hope to learn from today's event?

    Task 3 - What analytics challenges have your team experienced in the past 6 months? Were you able to find a solution?

    Task 4 - Are there any good resources you'd like to recommend to people in your field?

    Task 5 - What advice would you give to machine learning early adopters?

  • 11:00 – 11:30

    Day 1: AM Coffee Break

  • 11:30 – 12:00

    This presentation is centred about Nielsen's Big Data and Small Data combined approach in reaching a deep and comprehensive understanding of customers.

  • 12:00 – 12:30

    Understand how banks can use a unified data platform to provide a comprehensive customer 360 view, resulting in fine tuned campaign management, orchestration and media spend optimization using both structured and unstructured data.

  • 12:30 – 14:00

    Day 1 Lunch Break

  • 14:00 – 14:30

    The growth of digital (now taking a quarter of all global media spend) is great news for many brands as it allows for better targeting to smaller and more defined audiences thereby reducing waste and driving increases in ROI. The flipside to this is that traditional evaluation techniques often struggle to pick up smaller targeted spend levels. Innovative new techniques are now needed to deliver the accountability and ROI numbers client’s demand. What are the different methodologies available/tools available and what are the insights/benefits to brands? Tn this session, we will be giving a brief advantage of different measurement tools that marketers can take advantage of.

  • 14:30 – 15:15

    This panel brings both data analytics and revenue and operational leaders together for a cross-functional discussion on how data intelligence can help to make the best decision in day-to-day strategy formulation and management. It will be an in-depth and inspiring talk since speakers are from multiple departments of many industries with diverse angels and expereinces.

    Confirmed speakers include:

    • Director, Data & Analytics, Johnson & Johnson

    • Country Director, Sales & Revenue, The Ascott

    • Director, Commercial Operations, Southeast Asia and the Pacific, Radisson Hotel Group

    • Chief Technology Officer, KodakIt

  • 15:15 – 15:45

    Day 1: PM Coffee Break

  • 15:45 – 16:15

    Storytelling with Data is addressing the growing industry need for practical analytical knowledge and efficient communication. Powerful visualization platforms, such as Tableau and Power BI are used to translate the information into meaningful insights. The story is there to link the insights to actions.

    1. What is Storytelling with Data
    2. Importance of context and right questions
    3. Landing the story, long or short - key strategies
  • 16:15 – 17:00

    Gaining significant cost advantages not only calls for the adoption of advanced data technologies, but also data mindsets for financial leaders. In this panel, CFOs from different industries will share with us their data approaches in financial planning. What are the merits and pain points? What kind of data people and analysts can best serve the needs of financial planning? What are their attitude and foresights on predictive financial planning empowered by rapidly growing machine learning and AI technologies?

    Confirmed panel speakers include:

    • CFO, Asia Pacific, BCD Travel

    • CFO, Wipro Consumer Care

    • Former CFO, Singapore, HSBC

    • Associate Director, Analytics, Special Guest Speaker

  • 17:15 – 19:00

    Networking Drinks

  • 08:30 – 09:20


  • 09:20 – 09:30

    Chairperson Overview

  • 09:30 – 10:15

    With more than 1,200 branches across 70 countries, it’s critical for senior leadership at Standard Chartered Bank to be empowered with the data and insights needed to run on business. They need to fully understand their operational data, but they often lack the right insights. Tapping the enormous volume of data to improve operations is both a blessing and a curse. Getting the insight from the data can dramatically reduce costs and operate more efficiently. Conversely, if we cannot get insight from data, then we are making business decisions on a fraction of the information available to us.

    Advancements in Big Data, Self-Service Analytics, Natural Language Processing (NLP) is key to solving this challenge and SCB has started to provide end users with this technology. Today, with the help of NLP integrated with the organisation’s data lakes, the company’s executives can simply ask for data and information and receive answers audibly, no clicks required.

    Attend this session to learn how SCB:

    -Built a business data lake solution that leverages Big data technology to centralise operational data

    -Is transforming the user experience for data insights with Self-Service Analytics

    -Uses Natural language to empower end users to find answers with no clicks required

  • 10:15 – 11:00

    The talk will center around building the data culture and ecosystem. This will encompass how to develop the strategy and aspects of cross collaboration with multiple teams.

  • 10:30 – 11:00

    Day 2 Morning Coffee Break

  • 11:30 – 12:00

    This talk will mainly focus on the following:

    • Combining AI with big data and natural language processing

    • Leveraging on automated tools to create and curate better content

    • Streamlining digital and social activity

  • 12:00 – 12:30

    Join Delphine to understand the challenges & tips to drive customer centricity in B2B for e-retailers & marketplaces leveraging tools, automation and advanced analytics.

  • 12:30 – 13:30

    Lunch Break

  • 14:00 – 14:30

    NTUC Link operates Plus!, one of Singapore’s leading loyalty and rewards programs connecting over 2 million members to merchants offering everyday deals across online and offline channels.

    A key component in Link’s digital transformation is the use of tech and data science to track, understand, model and personalize the customer journey for Plus! members. Kevin will shed light on how Link is shaping its own journey to better customer engagement, covering tech building blocks, insights generation, and deployment of automated campaign management and decisioning tools powered by propensity and recommendation engines.

  • 14:30 – 15:00

    AI has been revolutionizing how companies gather market intelligence and uncover insights. Many companies have implemented AI to assist in prediction task. However, conventional deep learning models lack the capability to explain the reasoning behind predictions. This is also known as the “black box” phenomenon. Explainable AI (XAI) is an emerging branch of AI where the system is made to explain the reasoning behind decisions and make the decision-making process easily understood by humans. 6Estates, together with its research institution partners, have researched on XAI and applied it to predict consumer trends within the FMCG industry. In this talk, we will uncover what is XAI, how we have applied it to discover the next consumer trend and how this will impact FMCG brand owners.

  • 15:00 – 15:30

    Exit Coffee Break & End of Summit

Don't just take our word for it

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston


Become a sponsor

We’re always looking for go-ahead, fascinating sponsors to align with our global leadership summits which are packed full of senior connectivity potential. Our delegates are very select so we limit the number of sponsors for each of our Summits but if your values connect with ours, please reach out to Allan. We’d love to welcome you to our tribe!

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The Venue

Suntec Singapore is the World’s Leading Meetings & Conference Centre, located at the heart of Asia's most integrated meetings, conventions and exhibitions hub Singapore. With great versatility featuring 42,000m² of flexible customisable space, free WiFi, digital signage, an excellent range of culinary choices and a dedicated team of service experts, their award-winning facility can cater to events from 10 to 10,000 persons.

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Tickets and Price

The Data & Analytics Leaders Summit is a pitch-free conference gathering best knowledge and experience about data analytics. Both the speakers and delegates are thought-leaders in advanced analytics and other aspects of business management and operations. Join them today.

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