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  • 08:00 – 08:50


  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:30

    In this talk, Marcus will discuss the journey that Klook took to develop into one of the fastest growing travel companies in Asia.

  • 09:30 – 10:00

    PR is not dead, contrary to what some may think. But PR practitioners need to adapt to the changing media landscape.

    Social media has changed the way we produce and consume news – where does this leave the PR industry?

    Amidst the gamut of information out there, how can we capture the hearts of consumers through the art of storytelling.

  • 10:00 – 10:30

    Sandy will share how brand advocacy is built by focusing on activities where brand can help to improve people's lives.

  • 10:30 – 11:00

    AM Coffee Break

  • 11:00 – 11:30

    Clara will discuss the ways in which TripAdvisor continues to innovate and adapt with the changing user behaviour and travel landscape.

  • 11:30 – 12:00

    In this talk, Amit will discuss building brands using video.

  • 12:00 – 12:30

    Marketing a startup is tough -- you’re operating with a limited budget, and you can’t always bring in experts to help. If you strategise for the long term, you’ll have a much better chance of being successful.

  • 12:30 – 14:00

    Day 1 Lunch Break

  • 14:00 – 14:30

    Bonnie will discuss how WWF harnesses the power of open source to create the world's largest grassroots movement for the environment, Earth Hour, and using it to engage and unite people - kickstarting a movement for nature.

    • Share how WWF created Earth Hour, the world's largest grassroots movement for the environment
    • Discuss how WWF uses the different strengths of the WWF and Earth Hour brands to engage different group of audiences to reach the billion
    • How Earth Hour kickstarted a movement for nature
  • 14:30 – 15:00

    This presentation will focus on Twitter's current brand campaign which is running now in Japan on national TV. US and UK are also running campaigns based on 1 global strategy but it is being executed locally to match the cultural relevance.

  • 15:00 – 15:30

    Let's accept it, cats are jerks! Maybe it’s because they are such independent pets; maybe it’s because they can be cute and evil at the same time OR charming and then all of a sudden aloof and snooty! A study in 2015 by an Indiana University Bloomington professor suggested that by viewing cat videos, people tend to feel more energetic and more positive. Many brands are using cats in their branding & marketing communications to drive a point and create instant connect with the audience; at the same time they are using the cat’s values to boost sharing in the social media space, thereby using the feline very strategically in the marketing whiskers of cross media - This presentation is an ode to that Cat spirit!!

  • 15:30 – 16:00

    Day 1 Afternoon Coffee Break

  • 16:00 – 16:30

    -What is native

    -Why it is effective

    -Ad ecosystem

    -MGID's approach


  • 16:30 – 17:30

    -Lisa Wong, Head of Marketing, Swarovski

    -Diane Yap, Head of Marketing, AXA

    -Richard Rubnan Que, Director, International Marketing, L'oreal

    -Shawn Roy, Global Lead, Consumer Insights, GSK

    -Violet Lim, CEO & Co-Founder, Lunch Actually Group

    What would you give to have an audience of over 8 million Facebook fans, 3 million Twitter followers, 2 million Instagram followers and customers all around the world? Brands dream of building a massive following, but never succeed. This panel will discuss the strategies to get you there.

  • 17:30 – 19:00

    Networking Drinks

  • 08:45 – 09:20


  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:30

    A brand purpose is an important part of determining your company's identity. It's one of the most crucial components in creating a actualised brand. Also brand purpose is more than just something that attracts an audience. An outstanding brand purpose sets out how a company intends to change the world for the better. Its role is to unite customers and culture alike in the pursuit of that intention. It’s a statement of belief, of hope, of pursuit.

  • 09:30 – 10:00

    Dolly will discuss network marketing work where Thermomix drives demand and sales for the brand themselves as they are a network marketing brand. Digital is 100% embraced rather than traditional marketing. Dolly sees network marketing as a powerful trend that all brands should adopt to some extent as it allow brands to own customer relationships and have direct dialogs.

  • 10:30 – 11:00

    HomeAway is working towards becoming the most trusted leader in holiday home rentals for families and friends. So what does it take to become the first choice for your target market?

  • 11:00 – 11:30

    In the modern era, there is more emphasis than ever on gender equality and the environment to name a few. Do brands have an influence on consumers for these topics, and if they do, what role should they be playing? Dominique will discuss the importance of using your brand to advertise for good and create a positive impact on society.

  • 11:30 – 12:00

    Violet will share how Lunch Actually has successfully pioneered the concept of modern dating agency in Singapore, Malaysia and Hong Kong and took over the Thailand and Indonesia market through PR. Having been featured in more than 4,500 media appearances, Violet will discuss how brands can leverage on corporate PR as well as CEO brand leadership to build a strong regional brands and differentiate themselves from their competitors.

  • 13:30 – 14:00

    Pooja and Kate will share some practical tips on how brands can use the power of content marketing to drive business results.

  • 14:00 – 14:30

    Fang Fang will share her thoughts on how to build an international brand in a new market from scratch.

  • 15:00 – 15:30

    This talk will focus on Alizon's experience with the Axe/Lynx brand. He will discuss the ways in which he had to re-imagine the brand for today's world - transforming the brand from irreverence to one with a purpose, moving from selling fragrances to a full male grooming solution.

  • 15:15 – 15:45

    Day 2 Afternoon Coffee Break

  • 15:30 – 16:00

    Non-linear consumer behaviour and constantly changing algorithms require new thinking.

    Creating unified top and bottom of the funnel messaging and strategy - our digital transformation story integrating data silos in a traditional business setup

    Back in 2011, roughly 150 marketing technology solutions were in the market. Today, the growth of this sector and it’s options are staggering. How did we create our own hierarchy using tools that align with our strategy and what’s next for us?

  • 16:00 – 16:15

    End of the Summit

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