Zoe is a marketing and communications expert with more than 10 years' of global advertising and sales experience across TV, Film, Online and social partnerships. As Head of Brand of Oath ANZ, she is responsible for establishing and consolidating a clear market leadership position, overseeing operations of commercial content integration and driving strategic , innovative thinking and solutions for Oath's client and agency partners. Having joined Yahoo in London in 2014, Zoe has developed a passion for understanding and navigating the digital space, include programmatic, performance, social, branded content and native experiences.
Using Data to Build Brand Love
In this talk Dan & Zoe will discuss through case studies and customer insights, how data is used to build a lovable brand.