A sport enthusiast and content specialist, Zac started in television and on-line sports production in 2006. Since 2012, he has been an integral part of the senior leadership teams within the ultra-competitive wagering industry - Innovating via holistic content strategies, incorporating business objectives, whilst pushing the boundaries to exceed consumer expectations.
Creating Content to Optimise your Marketing
What exactly guarantees success in a businesses’ social media strategy? You guessed right, content.
Without content, social media and even the internet would be a very boring place. Content elicits engagement, and Content makes businesses go viral and succeed using social media marketing.
What then are the content types you can create to put you on a social media success journey?