Yusuf is a Multi-award winning global marketer with over 15 years experience in marketing, advertising and media. Yusuf currently heads marketing and inside sales at Australia’s leading Edutech company, Sentral – a division of Global Payments and is also part of Sentral’s executive leadership team driving the vision of the business. Yusuf is involved in setting the strategic direction of the marketing department and aligning its goals to the business strategy while delivering on outcomes relating to brand, demand, product and inside sales at Sentral.
With a rich marketing background in leading global and local brands, Yusuf has worked on product categories in automotive, technology, banking, real estate, tourism and aviation.
Yusuf was on the 2019 jury for Australian Marketing Institute (AMI) awards for marketing excellence and has spoken at various marketing conferences and events in Australia.