Yew Wai Kong

Yew Wai began his dynamic career in Ernst & Young management consulting and joined the fast growing e-commerce & startup scene with Groupon and subsequently helped build start-ups and now Fave. He speaks 5 languages and has worked in 3 countries (Malaysia, Singapore & Indonesia).

Prior to joining KFIT founding team; Yew Wai led Groupon APAC's Business Intelligence team for 2 years. As KFIT grew from KL to across 8 countries and 12 cities, Yew Wai helped the business expansion through various roles (business development, CRM & management). He was then actively involved in the business pivot from KFIT to Fave - a multi category loyalty and rewards platform. As part of pivot, Yew Wai was managing the Groupon Indonesia acquisition & rebranding by Fave Group and subsequently leading Fave Indonesia till today.


Digitising Promotions & Rewards for Consumers and Offline Businesses

  • How modern consumers rely on digital platforms for discovery & purchases.
  • Voucher mechanism: Why it continues to thrive today and complement offline businesses?
  • Innovate the payment experience: How to tie cashless payments with loyalty

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