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X.Y. Ng

With over 10 years’ experience across Singapore and Australia, X.Y. heads up Marketing and Communications at Validus, Singapore’s largest SME financing platform., X.Y.’s team develops and implements data-driven marketing and communications programmes that drive revenue growth and market share in the ASEAN region. Her responsibilities include brand, digital, public relations, events, partnerships and B2B marketing for the business.

Prior to joining Validus, X.Y. led and managed critical Marketing functions including digital communications and customer experience in the Energy, Insurance, Technology industries.

X.Y. holds a Bachelor of Commerce in Marketing and Public Relations from Murdoch University. She regularly speaks about FinTech lending, and has published articles on SME financing and peer-to-peer lending.

Upcoming talks

Panel: Establishing data as a driving force of your marketing strategy

  • Creating a culture that values data science, and establishing a data-driven marketing team to fully capitalise on insights gained through data analytics
  • Employing data and the insights gained to build effective and personalised marketing campaigns
  • Adopting and implementing technology, such as CRM, to effectively harness the data for marketing purposes such as customer engagement and personalisation
  • Innovating CRM as an analytical tool, to transform your data for use in achieving marketing goals of personalisation and segmentation

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