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Walter Santos Navarro

I am a communications, media and public relations professional with extensive marketing communications leadership experience in the last 20 years. I've led the Marcom for the opening, launch and development of two very prominent 5 star luxury hotels in Singapore namely Fairmont Singapore in December 2007 which was the flagship Asian property of Fairmont Hotels & Resorts and most recently launched the flagship property of Sofitel in Singapore - Sofitel Singapore City Centre in October 2017.

I am also a LinkedIn author/content curator with over 500,000 articles views which are featured under Leadership & Management, Big Ideas and Innovation as well as Best Advice categories.

As a marketing leader, I've spearheaded the Media/PR, Strategic Marketing, Communications, Branding and Content Curation efforts of numerous hotel brands (Fairmont Singapore, Raffles The Plaza, Sofitel Singapore City Centre, Swissotel The Stamford, Pan Pacific Hotels Group) as well as hotels under the AKARYN Hospitality Management Services based in Bangkok, Thailand.

In the last 12 years, I managed the marketing and PR efforts of some of the most iconic dining destination brands in Singapore including JAAN where I've worked alongside Celebrity Michelin Starred Chefs Andre Chiang and Julien Royer, as well as numerous culinary stars from Mikuni, Equinox Restaurant, Prego, Szechuan Court amongst many others. In October 2017, I launched Racines helmed by Executive Chef Jean Charles Dubois at Sofitel City Centre, which is now one of Singapore's sought after and exciting dining destinations.

I am currently a jury for Tangrams Effectiveness Awards and had been a 2X jury for Mumbrella Asia Awards (2016 & 2017).

Upcoming talks

Panel: Taking advantage of influencer marketing

  • Seizing opportunity in the rising trend of influencer marketing campaigns
  • How to source and manage the right influencers for your campaign and recognising them as a point of education and trust for your product
  • Using influencer marketing to develop an image of your brand and associating it with certain qualities
  • Meeting the demand and niche of your audience through the different types of influencers in the market (i.e. loyalists, referrers, advocates, micro, macro and mega)

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