Venkatesh has over 17 yrs. of experience in Design, architecture and implementing large-scale BI, Data Analytics & Visual exploration systems at Enterprise level to consume Multi PB’s of Data from various data systems and turn them into descriptive, prescriptive, predictive insights and serve real business value. Now working at Electronic Arts (EA) as the Senior Manager of Analytics Engineering, Data & AI, he leads enterprise wide information architecture (IA) initiative to define common taxonomy to capture game players data and create a knowledge-base linking different systems and standards.
How to Inspire the World to Play Games – Driven by Data and AI
The intersection between gaming and data has resulted in the spectacular yet unrecognised data ability of gaming companies. Personalised marketing is a "cliche" yet special one. Personalised marketing in gaming helps to increase the activity of the users and at the same time, attract new ones. This has been achieved due to precisive data collection and message tailoring.