In her current role, Vanessa handles all web and social interactions for @WWF's 25 million supporters. She has the arduous responsibility of building the best possible digital experience for WWF's audience for it's 6 global goals (Wildlife, Oceans, Forests, Freshwater, Climate & Energy and Food). Working across social content, UX, content marketing, user journeys and more, Vanessa sees digital as a world of vast opportunities, which holds the key to cultivating a passionate and committed audience that's ready to play it's part for the good of our planet. When she's taking a break from saving the planet, Vanessa enjoys travelling and learning about the history of new places.
Case Study: A 360-degree Campaign for Earth Hour 2018
by Digital Engagement Specialist, WWF
In this presentation the Digital Engagement specialist from WWF will share with us how to integrate and maximise user experience, video marketing, social media, content strategies, mobile and publicity tactics to foster the customer journey play in Earth Hour 2018, which has been an influential global activity for many years and still continue to achieve self-breakthroughs.