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V (Virge) Nielsen

With 15 years of experience in digital space Virge has worked across creative, web development, content management, user experience, accessibility, e-commerce, marketing automation, CRM and in more recent years marketing technology integrations. Working at Accent Group as the Head of Digital Marketing Solutions, Virge is responsible for managing the implementation, integration and operationalising of marketing technology solutions across the group.

Accent Group Limited is a regional leader in the retail and distribution of performance and lifestyle footwear, with 500 stores across 10 different retail banners and exclusive distribution rights for 10 international brands across Australia and New Zealand including: The Athlete’s Foot, Hype DC, Platypus Shoes, Skechers, Merrell, CAT, Vans, Dr. Martens, Saucony, Timberland, Sperry Top-Sider, Palladium, Stance and more.

To empower the excellency in digital customer experience Accent Group has found a Martech partner in Adobe, rolling out the implementation of Adobe Experience Cloud solutions across many of its brand divisions.

Upcoming talks

How to ensure Martech stack integration

  • Understanding the difference between integration tools vs Martech stack tools

  • Using a consistent method to collect data to ensure it is valuable and reliable

  • Analysing data trends and behaviour for segmentation and targeting

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