As the global lead in digital for the group, Timothee is involved in Digital strategy cross brands and manages a team of e-commerce and digital specialists.
Digital transformation is also key to his role whether it is about better equipping themselves internally to grow in the modern age or whether it is about implementing innovation to better welcome their guests.
Panel Discussion: The Secrets Behind the Best User Acquisition Strategies
This panel will examine how to develop User Acquisition strategies including: - Analysing data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers - How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understand customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts - How to retain and nurture customers -- Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, and to continually listen to customers.