Suchi has 18 years of experience in various marketing roles, of which the last 7 have been focused on digital transformation for HP, based in Singapore. In the current role as the Regional Lead for Digital Marketing - Print, she is responsible for developing full funnel, digital and mobile first strategies for HP Inc’s print business. In this talk she will share with us how digital becomes the power vehicle to drive up HP's digital transformation and digital capability.
Data Driven Personalisation
by Regional Lead, Digital Marketing & Social Media, HP
Not all customers have the same needs and intent. This can be challenging when a brand wants to broadcast the same message to all its customers. This is where data driven personalisation comes in. It allows brands to focus on individual customer needs and change what they do and how they do it in a matter of clicks. This talk will discuss the process of segmenting audiences and making marketing decisions based on facts and information rather than the best practices in the business.