Steve leads global digital strategy development and digital transformation, setting vision, strategic framework, future state profile and roadmap in alignment with business objectives. He also led cross-functional and regional task force teams, promoting clear lines of communication and collaborative working to facilitate coordinated operations and achieve business goals. Steve currently oversees the company's digital centre of excellence located in Singapore. The centre of excellence is focused on driving digital transformation, strategy, research and best practice.
The Seamless Journey of Omnichannel Marketing
by, Head of Global Digital Strategy, Innovation & Engagement, Nu Skin Enterprises
In todays' digital era, marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. Steve will discuss the designing experience of this across entire user journeys.