Steffen Daleng

Steffen has experience in e-commerce, digital marketing & strategy with a focus on customer acquisition, retention and loyalty growth.

Talks

Panel Discussion: The Secrets to the Best User Acquisition Strategies

This panel will examine how to develop User Acquisition strategies including: - Analysing data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers - How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understand customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts - How to retain and nurture customers -- Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, and to continually listen to customers.

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