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Steffen Daleng

Steffen serves as Chief Marketing Officer at Booktopia. The Telstra People's Choice Winner, and Bookstore of the year. Booktopia is a pure play online retailer selling an item every 6 seconds and shipping more than 5 million units a year. While Booktopia is a 15-year-old Australian startup success story, the team is now 220 people strong and in double-digit revenue growth.

Over the last decade, Steffen has founded companies in Denmark, Italy and Indonesia. Successfully launching a Danish high-end online consumer electronics store 2006, became the driving force for pursuing more digital ventures. Ultimately leading to Profitize; A Full-Service Digital Agency specialising in E-commerce Conversion Rate Optimisation, Strategy, Design/Development and Digital Marketing Strategy.

Having helping more than 300 SMEs through Profitize and the experience from founding 4 Online Stores, Steffen holds a broad experience in global e-commerce strategy and Digital Marketing tactics across B2C and B2B.

After arriving in Australia 5 years ago, and prior to joining Booktopia, Steffen headed up the digital area of the The Co-op where he as General Manager - Digital & Marketing was responsible for growing customers and revenue through digital platforms, e-commerce and marketing during its growth period and the later acquisition and consolidation of Australian Geographic Retail.

Upcoming talks

CMO Panel - Emerging technologies and reshaping customer management

  • The evolving role of CMO

  • Creating a culture that values data analytics and data sciences

  • Finding the right team to manage the technology

  • Understanding data privacy and management transparency

Panel - brand innovation, impact and integrity in an era of elevated consumer expectations

  • Building your brand purpose, innovating your brand to stay relevant

  • Rising to consumer expectations

  • Brand responsibility, ethical, sustainability, ethos

  • Connecting with your customers on an emotional level

  • Maintaining authenticity and integrity whilst adapting to consumer needs

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