Slamet is an experienced digital and marketing director with a demonstrated history of working in Unilever and the banking industry. He has also worked with Johnson & Johnson, ANZ Bank and Permata Bank.
How Sustainable is Your Brand?
The Body Shop aims to be “the most ethical and truly sustainable global business”. It has been shown that brands are missing out on £820 billion by not pushing sustainability.
This throws up a number of questions for marketers. What defines sustainable? How sustainable is your brand? In short, does your brand actually have permission to ‘push’ sustainability?
This presentation will discuss how 'The Body Shop' hopes to maintain their sustainability and what role marketing plays in this.