Siddharth’s key role at Nielsen revolves around merging the science of big data with the art of research. Joined in 2017, he looks after strategic growth, process integration and innovation within the consumer Insights division.
Prior to Nielsen, Siddharth oversaw the Insight & Analytics Division for WE (Waggener Edstrom) Communications across Asia Pacific. He has led and grown projects across the key industry verticals of technology, healthcare, retail, automotive, finance and travel.
Combining Big Data and Small Data to Fully Understand Your Customers
This presentation is centred about Nielsen's Big Data and Small Data combined approach in reaching a deep and comprehensive understanding of customers.