Sid joined WWF in 2009 in Sydney and his current title is Director, Digital Engagement and his team will be responsible for coordinating, maximising and growing digital engagement activities around the network with our key audiences, ensuring that we continue to build WWF and Earth Hour as brands that have resonance, relevance and influence.
With over fifteen years of experience in the technology industry including with stalwarts such as Google where he worked on innovative projects like Google Chrome, Sid previously was the Executive Director of WWF’s Earth Hour where he has built a solid platform with and across the network leveraging digital growth and with a strong focus on driving outcomes closely aligned with the WWF climate agenda. Together with the network, Sid has been leading the effort to 'shine a light on climate action' at individual, community, corporate and policy levels.
In the time outside work, Sid like Travel Photography and goes by the name 'Sidpicky' and is an avid tennis buff.
Building a Committed and Passionate Digital Audience
Sid oversees management of all Digital, Social Media and Messaging platforms for WWF which amount to an audience of over 25 million followers. Developing the WWF brand into a topical, relevant and people focused brand while continue to further it's influence in the policy and business community is his over arching focus. In this presentation he will introduce how he is achieving this goal.
by Global Director, Digital Engagement,WWF