A marketing and digital professional for 15 years, Sharon has worked on a multitude of trans-global marketing projects and produced award winning campaigns for local and international brands in Australia and the UK. With a focus on brand problem solving and innovation beyond traditional media, communications and advertising, Sharon’s expertise is in integrated solutions that are digital at the core. Sharon is currently working at FutureYou, a startup professional services company, as their Chief Marketing & Digital Officer focused on building the brand, marketing and digital strategy from the ground up. Within 18 months FutureYou grew from 1 to almost 100 senior professionals across Sydney and Melbourne, is launched additional services including Executive Search and Talent Advisory. As part of the Talent Advisory service, Sharon consults to a number of companies on their purpose, values, brand and EVP.
Launching a Start-up Brand
Marketing a startup is tough -- you’re operating with a limited budget, and you can’t always bring in experts to help. If you strategise for the long term, you’ll have a much better chance of being successful.