Scott heads up regional CRM at ShopBack, developing content strategy and building customer lifecycle campaigns to serve 10 million users across 7 countries. He is excited to leverage technology to solve information asymmetry and develop innovative solutions to enable smarter shopping communities. Scott previously ran consumer analytics, CRM as well as partnerships at ZALORA.
How to develop an effective digital CRM strategy to strengthen customer relationships
- How to extract the most from your CRM investment by making it the foundation of your customer engagement strategy
- Identify the right data points to most effectively target your customers
- Using the data points to efficiently create personalised content and lifecycle campaigns
- Using CRM to nurture the lead generation process