Facebook IconInstagram IconLinkedIn IconForward Leaing Logo in whiteTwitter IconYoutube Icon Artificial IntelligenceData ScienceDigital MarketingGrowth MarketingInterviewRoboticsStart-up
Sarah Roberts

Marketing leader Sarah Roberts’ reputation for enriching brands and company value emanates from her demonstrated history of developing businesses through customer-focused marketing strategies that have delivered sustainable business growth.

Sarah’s global marketing expertise has created result driven change within multiple organisations and successfully developed global brands. Sarah has worked across various industries; including telecommunications, technology, insurance, and financial services and is currently the Global Head of Marketing and Communication at BAI Communications. She leads a global marketing function focussed on delivering measurable outcomes to cut through in the competitive international marketplace.

Prior to BAI, Sarah was the global lead for brand, communications and content for SAI Global and Head of Brand and Marketing for Telco at Woolworths, launching its new Telco brand to market. She has also held roles as Associate Director of Brand Strategy and Activations for Optus Consumer and Brand and Strategy Manager for Optus Business.

Sarah began her career in financial marketing in New Zealand and the United Kingdom.

Upcoming talks

Panel: Supercharging your B2B brand awareness strategy

  • Re-purposing content for the digital age

  • Leverage influencers to promote your brand

  • Think P2P (person to person) bring the human touch to your branding strategy

  • Growing your credibility and visibility on social media

  • Becoming socially engaged with causes that reflect your brand value

  • Competing with global giants

Are you a summit attendee or a speaker? Please enter your email address for the activation.

Become a Leading Member Today

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.