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Sarah Roberts

Marketing leader Sarah Roberts’ reputation for enriching brands and company value emanates from her demonstrated history of developing businesses through customer-focused marketing strategies that have delivered sustainable business growth.

Sarah’s global marketing expertise has created result driven change within multiple organisations and successfully developed global brands. Sarah has worked across various industries; including telecommunications, technology, insurance, and financial services and is currently the Global Head of Marketing and Communication at BAI Communications. She leads a global marketing function focussed on delivering measurable outcomes to cut through in the competitive international marketplace.

Prior to BAI, Sarah was the global lead for brand, communications and content for SAI Global and Head of Brand and Marketing for Telco at Woolworths, launching its new Telco brand to market. She has also held roles as Associate Director of Brand Strategy and Activations for Optus Consumer and Brand and Strategy Manager for Optus Business.

Sarah began her career in financial marketing in New Zealand and the United Kingdom.

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