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Sanskriti Sinha

Sanskriti is currently working as Head, Strategic Planning at the Singapore Economic Development Board (EDB), where she is responsible for facilitating strategies on a total EDB level in order to grow the Singapore economy and create more jobs. Prior to this, Sanskriti was with P&G for 11 years where she gained rich experience working on activating strategy and insights on a regional, global as well as on a Corporate level. Sanskriti’s key strength lies in being able to leverage behavioral understanding of customers and contextual understanding of markets to uncover the WHY behind the WHAT in the data.

Outside of work, Sanskriti is an avid reader and loves to meet new people.

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