Samit has 20 years of experience handling end to end marketing and P&L delivery for leading consumer goods companies like Procter & Gamble, Johnson and Johnson, Cadbury, Kellogg’s and The Hershey company. He has been fortunate to get a mix of roles at global, regional and country level to develop the diverse skills for becoming a versatile marketing and commercial specialist
Throughout his experience, he has been identified to turn around stagnant and declining businesses across developed as well as developing markets by implementing highly successful marketing and digital campaigns across Asia. The challenge of turning businesses around or steering them to high growth has been one of the key drivers for his strong track record. Another area where Samit has had significant accomplishments is orchestrating big white space launches of products.
Fireside Chat: Localizing your Global Brand - How To Get It Right
We are all familiar with international brands such as Nike and KFC. Brands that have one set of values to communicate with their consumers - One vision, one logo, one famous tagline. Wherever we go in the world, their identity is instantly recognisable. But it is essential to remember that these companies don’t just enter foreign markets without thinking about their impact on the local culture as well as the influence of the local culture on them. To ensure that their brand resonates with local markets, they adopt localisation strategies by adapting their products or content to a specific region or culture.
This session will provide you with tips on how to implement a successful marketing & localisation strategy, to ensure your brand expands globally whilst really connecting with local markets. Attend this chat to hear from two industry leaders from renowned brands and get their unique perspectives on how to grow your global presence.
- How to enter a new market and make a good first impression
- How to find your brand voice in localization
- Localizing the customer journey
- Best strategies to connect with local consumers and build trust
- Finding the balance between standardization and localization of web content when tapping into international markets