Samit begun his career writing television commercials and print ads. He moved to digital because brand engagement should last longer than 30 seconds. He brings together human insights, data insights, brand strategy, culture, content, technology and design in his work. He now builds his favourite brand - from the inside.
Multiple award-winner at Spikes Asia, the Effies, the Abbys, the Asian Marketing Effectiveness Awards, Adfest Asia-Pacific, IAMAI, Campaign India Digital Media Awards, etc. These awards were won for brands like Google, YouTube, Tata Tea (Jaago Re), Pepsi, Louis Philippe, Red Bull and, of course, Sony Music - Why This Kolaveri Di.
Authenticity as a Driving Force in the Digital Age
This session will focus on the importance of authenticity in an overcrowded, digital landscape. Samit will discuss why authenticity is key across any workstreams, ads, social media and influencer campaigns. With case-studies from Google's work as well as other global examples.