I am currently the Chief Marketing Officer for the Red Cross Lifeblood. My role encompasses all of marketing across the organisation. During my time at Lifeblood I have been leading the digital transformation of the organisation with a strong emphasis on improving the donor experience and creating efficiencies across the sales funnel. Prior to this appointment I was General Manager Marketing & Customer Engagement at Australia Post, where I was responsible for the customer experience strategy and design, innovation and improvement, as well as brand strategy and marketing management.
Having worked as a strategic marketer across a number of industries, including energy retail, financial services, postal logistics and now health, I apply my unique combination of operational and strategic skills to be an advocate for the customer.
My natural curiosity about human behaviour has shaped my career, and I have seen firsthand how observing customers within their context provides the powerful insights we need to design and execute great experiences and solutions.