Rushit is a media professional with extensive experience across Asia as a business leader and change agent; He looks after A+E Networks’ portfolio of brands including HISTORY, Lifetime, FYI, H2 and CI. As part of the core management team, he played a key role to launch and lead the A+E Digital Studio
His commercial and business credentials span across Television, Radio and Film. Over the years, he has driven business growth through innovative business models that create commercial opportunities for content creators.
In 2018, Rushit is proud to be co-chair of the IAB Content Committee, dedicated to educating and improving digital content best practices across the industry.
Digital Transformation in the Business of Content
by Vice President, Advertising & Digital A + E Networks
As more brands start to become publishers, a marketer’s role is effectively turning into one of a storyteller. This talk will discuss how media companies have evolved in the ever-changing multimedia landscape. This will provide some lessons and learnings that brands can take on board when creating their own video content, from the experts who have been in the business of storytelling.
Panel Discussion- The Digital Transformation Journey & The Rise of Chatbots
Digital Transformation Director, AXA Vice President, A + E Networks Managing Director, JollyChic Director, Digital Marketing & Media, Intel
In this discussion, these digital leaders will discuss the necessity to execute change within the context of an end vision, how their companies were willing to take risks to achieve the growth that they did and what new trends are expected in the ever-changing world of marketing. They will also discuss the rise of chatbots and the future of messenger apps in the world of marketing.