Robert is the Head of Merchant Marketing for PayPal's emerging and cross-border markets where he combines data, analytics, marketing automation and great customer experiences to maximise the growth of PayPal’s two-sided consumer and merchant network. A marketing leader with diverse experience from time in Australia, Europe and most recently Asia, Robert is passionate about how the world of FinTech is transforming the world we live in.
Marketing Automation and the Modern Day Marketer
An insightful look at marketing automation and practical case-studies of:
- Growth hacking: What's the big deal with it anyway?!
- Trigger-based marketing: Small improvements driving big results
- Data: Realising the potential of your customer behaviour