Digital-savvy sales and marketing specialist with more than 15 years of experience driving insight based solutions in FMCG, Financial Services, Automotive and Pharmaceuticals, across Asia Pacific, Middle East and Africa.
Content Marketing & the Consumer Journey
by APAC Head, Digital for Consumer Healthcare Businesses, Johnson & Johnson
Companies are aware that the customer journey has changed and is likely to keep changing. More than ever before, it includes more touch points via different channels. Therefore when building a content marketing strategy, we need to work with the customer journey, mappings with touch points and buyer personas. It is important to focus on content that work for your customers and goals depending on the content they need at each possible stage in their overall journey.
This presentation will address why a content strategy is in a way different for each buyer persona and ultimately each business.