Digital-savvy sales and marketing specialist with more than 15 years of experience driving insight based solutions in FMCG, Financial Services, Automotive and Pharmaceuticals, across Asia Pacific, Middle East and Africa.
The New Branding: Creating Shareable Brand Experiences
Brands delivered similar experiences across all retailers in an effort to build brand equity through recognition and reliability.
Now, with changing consumer preferences, brands are questioning the fundamental assumptions behind marketing success. They are increasingly de-prioritising brand consistency in favour of disruptive, hyper-local, experience-based campaigns.