Digital marketing and PR manager at Huami Technology. Work experience in multinational companies like Huami, TCL and LATAM airlines. Work and academic experience in China, Malaysia, South Korea, South America and US. B.S. in Business and Marketing, and Master is in Economics. As part of the marketing department, I help companies achieve their branding and sales goals through activities that create accurate exposure to the right people, at the right time, in the right place.
How to implement a successful social commerce strategy
What is social commerce and why should you incorporate it into your business strategy
Understanding the challenges and benefits of social commerce
Setting clear objectives
High quality content and personalisation for maximised engagement
Strategic selection of social media platforms and understanding their differences The importance of establishing trust and transparency Enhancing the purchase experience - replacing friction with a seamless customer experience Personalised customer service and real time feedback Engaging with influencers to building strong customer relationships