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Rana Saha

Rana currently holds the position of Senior Director, Growth Marketing at Grab where he heads up their Performance Marketing and CRM organizations. In that capacity, he defines the strategy, execution, and measurement of paid and owned media marketing initiatives at Grab. Rana brings more than 20 years of experience in strategic planning, product management, CRM, performance marketing, and marketing technology across a range of organizations from startups to Fortune 50 corporations. An engineer and financier by training, he is equally passionate about marketing and harnessing data, insights, and technology to drive value creation for organizations.

Upcoming talks

Panel Discussion: Crafting Your Organisation’s Customer Experience Approach

  • What are the imperatives for building brand loyalty in both the digital age and in an era of abundant choice?

  • Prioritizing omni-channel investments: reducing customer uncertainty in a multichannel environment

  • How to encourage your customers to adopt digital channels and capitalise on the benefits

  • How to build the human touch into your digital strategies to ensure your customers still feel valued

  • Localisation strategies: how to deliver a locally/culturally relevant customer experience

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