Rachael is currently the Manager of Omnichannel Marketing Australasia at InterContinental Hotels Group. Rachael has a strong FMCG marketing background having spent the first decade of her career with Nestle where she held marketing, sales and innovation roles which provided the ideal platform to transition her career into emotionally driven lifestyle categories working for Treasury Wine Estates and Moet Hennessy prior to moving into the travel and accommodation sector.
Panel Discussion: Is there an Optimum Channel to Engage Customers?
Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?