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Priyadarshini Sharma

Priya has over 18 years of Asia Pacific & Global marketing experience at top tier companies – Carlsberg / P&G / Samsung Electronics / Pepsi Co / Allied Domecq. She has demonstrated success in defining winning business strategies, accelerating business growth, and building leadership brands. Her field of expertise is managing global brands in a locally relevant way via “through the line” consumer & shopper programs – including Media, digital, advertising, retail, in-store and BTL activations. Priya has special interest in insight mining & believes that insights are the true ‘holy grail’ to unlock powerful big ideas and connect with the hearts & minds of consumers. Currently, Priya works for Carlsberg China as Marketing Director for Premium Brands. She is based in Guangzhou and can be contacted on Priya.sharma@carlsberg.asia

Upcoming talks

Why authenticity is key to growing your brand

Attend this session to understand the importance of authenticity as the key to:

  • standing out in an overcrowded digital landscape

  • to building meaningful consumer relationships

  • increasing customer retention, loyalty and advocacy

  • encouraging user generated content

  • elevating your brand over the competition

  • giving substance to your business, identity and purpose

Panel: Think local, act global: localisation whilst maintaining your brand voice

• The importance of localisation when tapping into foreign markets and making a good first impression • Connecting with a new market and building trust and acceptance • Incorporating local-cultural sensitivities, values, emotions and language to avoid offending your customers • Maintaining global consistency and brand persona whilst localising content

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