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Priya Kanniappan

Priya is a strategic marketer with over 10 years’ experience working across established digital businesses and global start-ups. With a passion for technology and data, Priya has a successful track record in delivering acquisition and retention strategies that drive business results. Her approach to marketing strategy is anchored deeply in insights, analytics and a laser focus on the customer.

In her current role as Head of Retention Marketing for Australia’s leading automotive classifieds business, carsales.com Ltd (ASX: CAR), Priya is responsible for activating a growing member base, implementing best practices in data & marketing automation and delivering effective customer engagement strategies to build long-term loyalty.

Priya holds a Master of Communication from the Royal Melbourne Institute of Technology. She is an Industry Mentor at RMIT Online, providing leadership and guidance to students undertaking the Digital Marketing Strategy course.

Upcoming talks

Re-adjusting your marketing strategy to ensure long term customer loyalty

  • The importance of post-sale engagement

  • Learn key retention tactics

  • Collaborating with external and internal partners post-sale

  • Nurturing existing customers

  • Identifying challenges

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