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Priya Kanniappan

Priya is a strategic marketer with over 10 years’ experience working across established digital businesses and global start-ups. With a passion for technology and data, Priya has a successful track record in delivering acquisition and retention strategies that drive business results. Her approach to marketing strategy is anchored deeply in insights, analytics and a laser focus on the customer.

In her current role as Head of Retention Marketing for Australia’s leading automotive classifieds business, carsales.com Ltd (ASX: CAR), Priya is responsible for activating a growing member base, implementing best practices in data & marketing automation and delivering effective customer engagement strategies to build long-term loyalty.

Priya holds a Master of Communication from the Royal Melbourne Institute of Technology. She is an Industry Mentor at RMIT Online, providing leadership and guidance to students undertaking the Digital Marketing Strategy course.

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