Pratik leads creative, content and design excellence across The Coca-Cola Company's ASEAN 10+ markets, leads various Global charters and incubates innovative and creative marketing solutions for the entire brand portfolio of the company. Pratik held leadership roles in many global ad agencies prior to joining Coke. His 18 years of industry experience covers stints in India, South East Asia and Greater China for Grey Group, McCann Worldgroup, Saatchi & Saatchi, DDB and Lowe. He was the Chief Strategy & Innovation Catalyst at McCann Worldgroup, Greater China where he was highly regarded for his integrated creative strategies and disruptive ideas in design, branded content and digital technology led innovation brands like Puma, L'Oreal Group, MasterCard, Nestle, Intel and Coca-Cola.
Integrated Creative Strategies and Disruptive Ideas in The Coca-Cola Company
by Director, Integrated Marketing Communications, The Coca-Cola Company
In the age of the customer, the only way to stay competitive is by rethinking your traditional marketing practices and rules you are playing by. As the way customers understand, react to and accept companies has changed, marketers must take more risks and increasingly trust their intuition.