Pratik leads integrated marketing communications (IMC) including Creative, Content & Design, Digital, Packaging, Shopper Marketing, Social Media, Social listening and publishing, Sponsorship Excellence across The Coca-Cola Company’s ASEAN 10+ markets, leads various Global charters and incubates innovative and creative marketing solutions for the entire brand portfolio of the company.
Pratik held leadership roles in many global ad agencies prior to joining Coke. His 18 years of industry experience covers stints in India, South East Asia and Greater China for Grey Group, McCann Worldgroup, Saatchi & Saatchi, DDB and Lowe.
A strong advocate of creative technology & collaborative innovation and Integrated Brand Experience (IBX), he founded Grey Innovation lab as Chief Strategy & Innovation Officer for GREY GROUP Greater China. Prior to joining Grey, he was the Chief Strategy & Innovation Catalyst at McCann Worldgroup, Greater China where he was highly regarded for his integrated creative strategies and disruptive ideas in design, branded content and digital technology led innovation on brands like Puma, L'Oréal Group, MasterCard, Nestle, Intel and Coca-Cola.
Before moving to China in 2007, Thakar was Deputy Managing Director and Chief Strategy Officer at McCann Worldgroup Malaysia (South East Asia).
Thakar is a recipient of multiple global awards such as H.K. McCann Global Award for Strategic Leadership, Cannes Lion, One Show, D&AD, AME, EFFIE and CLIO. He has also been on the jury panel for the prestigious red-dot Product Design Awards, Jay Chait Awards for Strategic Excellence, (American Association of Advertising Agencies), Global EFFIE, AME and New York Festivals.
Integrated Brand Experience In The Digital World
With habits becoming increasingly fragmented, both online and offline, and access to information forging a new savvier generation of consumers, Coca-Cola’s one of a few brands experimenting with the concept of ‘experience’ to understand the more complex task at hand.